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How many times per month do you go grocery shopping?
 
Once
 
Twice
 
Weekly
 
More than once per week
 
 
 
How would you describe your shopping trips?
 
I tend to stock up on food for long periods of time
 
I only buy the items I need immediately
 
I purchase enough groceries to last a few days
 
 
 
Do you shop with a grocery list?
 
Yes
 
No
 
Sometimes
 
 
 
If yes, do you organize your list in any certain way?
   
 
 
 
Do you own a smartphone?
 
Yes
 
No
 
Plan to get one
 
 
 
If yes, would you use your smartphone to create and view a grocery list?
 
I already use my smartphone to create and view my grocery list
 
I would consider using my smartphone to create and view my list
 
I would not use my smartphone to create and view a list
 
 
 
Have you ever used the handheld scanners present in stores such as Stop & Shop?
 
Yes
 
No
 
 
 
If yes, please describe your experience with these handheld scanners (check all that apply)
 
It was convenient
 
It shortened my grocery trip
 
It was difficult to use
 
It lengthened my grocery trip
 
It took about the same amount of time as a standard grocery trip

 
 
 
When grocery shopping, what is your preference for checkout?
 
I prefer to check out my own groceries
 
I prefer to have a cashier check me out
 
I have no preference
 
 
 
Are you aware that Target has a full grocery section?
 
Yes
 
No
 
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