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Today we are conducting a survey on behalf of crop protection chemical suppliers about your levels of satisfaction with their products and services.
 
 
 
* What position do you hold in your operation?
 
Branch Manager
 
Branch Agronomist
 
Branch Merchandise Manager
 
Branch Crop Protection Specialist
 
Branch - Other personnel
 

 
 
 
* What crop/s do the majority of your customers grow?
 
Broadacre
 
Fruit & Veg
 
Vineyards
 
Cotton
 
Sugar

 
 
 
* Is your business an independent business or are you affiliated with a retail chain such as Elders, CRT, landmark etc?
 
Landmark
 
Elders
 
CRT/ Ruralco
 
IHD
 
NRI
 
AIRR
 
Other/ Independents
 
 
 
 
* In what postcode is your outlet?
   
 
 
 
* State
 
NT
 
NSW
 
VIC
 
QLD
 
SA
 
WA
 
TAS
 
 
 
* Do you stock crop protection products from the following suppliers?
 
Bayer
 
Crop Care
 
Dow
 
Dupont
 
Farmoz
 
Nufarm
 
Syngenta
 
Sipcam
 
Kenso
 
Other
 

 
 
 
* Of the crop protection product suppliers that you deal with, which of the following do you feel that you are in a position to rate in terms of their performance?
 
Bayer
 
Crop Care
 
Dow
 
Dupont
 
Farmoz
 
Nufarm
 
Syngenta
 
Sipcam
 
Kenso
 
Other
 

 
 
 
The next set of questions will use a rating scale of 1 to 10. Firstly, we will ask you for the importance of these Relationship Factors to you. Secondly we will ask you to rate the performance of the suppliers you selected.

Importance: 10 is Extremely Important, 1 is Not at all Important.

Performance: 10 is Excellent, 1 is appalling.
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these relationship attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Honesty
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these relationship attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Experience
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these relationship attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Reliability
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these relationship attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Positivity
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these relationship attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Motivation
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these relationship attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Confidentiality
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these relationship attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Overall Professionalism
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
 
The next set of questions will use a rating scale of 1 to 10. Firstly, we will ask you for the importance of the following Service Factors to you. Secondly we will ask you to rate the performance of the suppliers you selected.

Importance: 10 is Extremely Important, 1 is Not at all Important.

Performance: 10 is Excellent, 1 is appalling.
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Sales Ability (in and out)
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Complaint Handling
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Understands our business
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Shows interest in our business
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Gets back to me with answers
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Overall professionalism
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Has a proactive attitude
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Adds value to their products
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Ability to bring in business
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Autonomy to make own decisions
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Overall product & market knowledge
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
 
The next set of questions will use a rating scale of 1 to 10. Firstly, we will ask you for the importance of these Marketing Factors to you. Secondly we will ask you to rate the performance of the suppliers you selected.

Importance: 10 is Extremely Important, 1 is Not at all Important.

Performance: 10 is Excellent, 1 is appalling.
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Impact of their marketing on our sales
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Providing support to in-store campaigns
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Ability to develop new products & markets
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Ability of their brand advertising & promotions to generate interest for us
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Overall Marketing Services
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
 
The next set of questions will use a rating scale of 1 to 10. Firstly, we will ask you for the importance of the Supplier Products to you. Secondly we will ask you to rate the performance of the suppliers you selected.

Importance: 10 is Extremely Important, 1 is Not at all Important.

Performance: 10 is Excellent, 1 is appalling.
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Innovative Packaging
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Quality of promotional & technical material
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

New & interesting products periodically
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Their products are profitable for us
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

They have an easy to use website
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

They promote the technical & safe use of their products
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
* Nufarm
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Overall products & support
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
 
The next set of questions will use a rating scale of 1 to 10. Firstly, we will ask you for the importance of the Customer Service factors to you. Secondly we will ask you to rate the performance of the suppliers you selected.

Importance: 10 is Extremely Important, 1 is Not at all Important.

Performance: 10 is Excellent, 1 is appalling.
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Knowledge of their products & services
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Knowledge of our business
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Efficient & accurate ordering processes
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Accessible Service staff
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Responsive to all queries
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Effective Communication
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Effective Complaint Resolution
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Trustworthy & Reliable
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Timely product availability
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Handle price variations well
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these service attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Flexibility
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
 
The next set of questions will use a rating scale of 1 to 10. Firstly, we will ask you for the importance of the Overall Service & Performance to you. Secondly we will ask you to rate the performance of the suppliers you selected.

Importance: 10 is Extremely Important, 1 is Not at all Important.

Performance: 10 is Excellent, 1 is appalling.
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these overall service & performance attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Overall Customer Service
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these overall service & performance attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Overall Sales Rep Performance
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these overall service & performance attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Overall Technical Personnel Performance
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
Now, I would like you to rate the performance of your current representatives for those suppliers you have nominatied against each of these overall service & performance attributes. Using a scale of 1 to 10, where 10 is Excellent and 1 is Appalling.

Overall Communication from Sales Rep
Appalling 2 3 4 5 6 7 8 9 Excellent NA / DK
* Importance to you?
 
 
 
* Can you please give me an approximate percentage for the Supplier Share of total crop protection spend?
Bayer
%
Crop Care
%
Dow
%
Dupont
%
Farmoz
%
Nufarm
%
Syngenta
%
Sipcam
%
Kenso
%
Other
%
0
Values must add up to 100
 
 
 
* Just three more questions. What are the Value-Add factors provided by the best Sales Rep that you deal with?
 
Visits more often/ more contact
 
Only visits when we need to see him
 
Keeps us up to date
 
Knowledgeable staff
 
Understands our business
 
Faster turnaround on queries
 
Accessibility/ after hours service
 
More Flexible
 
Better Prices
 
Better promotions
 
Best product range
 
Best technical information/ support
 
On farm support
 
Other
 

 
 
 
* Which crop protection chemical supplier provides you with the best overall service?
 
Bayer
 
Crop Care
 
Dow
 
Dupont
 
Farmoz
 
Nufarm
 
Syngenta
 
Sipcam
 
Kenso
 
Other
 
 
 
 
* And lastly, why do you say that?
 
Visits more often/ more contact
 
Only visits when we need to see him
 
Keeps us up to date
 
Knowledgeable staff
 
Understands our business
 
Faster turnaround on queries
 
Accessibility/ after hours service
 
More Flexible
 
Better Prices
 
Better promotions
 
Best product range
 
Best technical information/ support
 
On farm support
 
Other
 

 
 
 
Thank you for taking the time to assist us today. Your opinions are very much appreciated. Enjoy the rest of your day.
 
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