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| * Institution Name (on page 2) | | | | FICE (SKIP) | | | | * Interviewee's Name (Respondent Profile - Name on page 2) | | |
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| How does your institution's leadership define success? | | | | What are the strategic priorities in which your institution is investing resources and money? | | | | To address your top strategic priorities, in what areas do you need better information? | | |
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Role and Focus of Questions |
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| COMMENTS - Please rate your top concerns in student recruiting, admissions, and enrollment at your institution: | | | | COMMENTS - Please rate the areas that need the most improvement in your institution's student recruiting, admissions, and enrollment efforts: | | | | COMMENTS - What strategic priorities is your institution investing resources and money in student recruiting, admissions, and enrollment: | | |
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| What practices or tools does your institution find very effective to identify and target prospective students? | | | | How are these practices or tools more effective than past practices? (Who, what, how, when, where) | | |
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| What communication tools does your institution find very effective to recruit students? | | | | How are these communications tools more effective than past practices? | | |
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| Which term do you prefer to describe students during the recruiting and admissions process? | | | | Wterm do you prefer to describe the relatinoship you have with prospective students? | | |
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| COMMENTS - Please rate your top concerns in student retention and student communications at your institution: | | | | COMMENTS - Please rate the areas that need the most improvement in your institution's student retention efforts: | | |
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| What tools does your institution find very effective in communicating with current students? | | | | How are these communications tools more effective than past practices? (Who, what, how, when, where) | | |
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| COMMENTS - How frequently does your institution survey students on their academic experience and satisfaction? | | | | COMMENTS - How frequently does your institution survey students on their non-academic or campus experience and satisfaction? | | | | COMMENTS - Does you institution provide students with an e-mail address to use? | | |
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| Of these terms, which term do you prefer to use to describe the relationship you have with current students? (client, constituent, customer, stakeholder, other) | | |
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ALUMNI/DONOR RELATIONS COMMENTS
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PRIMARY ROLE (on top of page 6 or 7) |
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| COMMENTS - Please rate your top concerns at your institution: | | | | COMMENTS - Please rate the areas that need the most improvement in your institution's alumni/donor relations efforts | | |
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| COMMENTS (on page 7 or 8) - What online resources or tools does your institution find very effective in serving alumni? | | |
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| COMMENTS (on page 8 or 9) - How are these online tools more effective? | | |
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| COMMENTS (on page 8 or 9) - What communications tools does your institution find very effective to develop and maintain relationships with alumni and donors? | | |
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| COMMENTS (on page 8 or 9) - How are these communications tools more effective? | | |
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| To what extent do you believe commercial CRM systems which serve multiple industry sectors can be adapted to meet the unique needs of higher education? | | | | To what extent do you believe that a CRM system must be integrated with your core administrative systems? | | | | What is your institution's timeframe for purchasing institution-wide CRM system with capabilities to provide visibility of the full lifecycle of a student from prospect to enrolled student to alumni? | | | | What are the most important benefits desired from a CRM system? | | |
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| COMMENTS - Performance and Key Metrics | | | | COMMENTS - Future Plans for Information/Software Systems | | | | COMMENTS - Existing Information/Software Systems | | | | COMMENTS - Decision Making at Your Institution | | | | COMMENTS - Funding | | |
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| Indicate TOPIC and COMMENT | | |
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