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2013
March
S
Sweet Spreads Survey
Sweet Spreads Survey
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Hello:
You are invited to participate in our University of Louisville Market Research Study. In this survey, approximately 100 people will be asked to complete a survey that asks questions about your experiences with and attitude towards sweet spreads. It will take approximately 5 minutes to complete the questionnaire.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Janel at
[email protected]
.
While taking this survey, please be aware that the term "sweet spreads" include the following spread products: jam, marmalade, honey, peanut butter, chocolate spreads, syrup, and curd.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Have you eaten a sweet spread product in the past 12 months?
Yes
No
How frequently do you purchase sweet spread products?
Daily
Weekly
Every Other Week
Monthly
Every Few Months
Semi-Annually
Annually
Never
How likely are you to purchase a sweet spread product in the next 12 months?
Very Likely
Likely
Neither Likely nor Unlikely
Unlikely
Very Unlikely
For what purposes do you purchase sweet spreads? Select all that apply.
Enjoy Taste
Habit
Healthy Ingredients
Snack Food
To Feed my Family
Other
What meal of the day would you be most likely to eat a sweet spread product?
Breakfast
Brunch
Lunch
Dinner
Dessert
Snack
How frequently, if ever, do you purchase EACH of the following sweet spread products?
Daily
Weekly
Every Other Week
Monthly
Every Few Months
Semi-Annually
Annually
Never
Jam
Marmalade
Honey
Peanut Butter
Chocolate
How likely, if ever, are you to purchase EACH of the following sweet spread products in the next 12 months?
Very Likely
Likely
Neither Likely nor Unlikely
Unlikely
Very Unlikely
Jam
Marmalade
Honey
Peanut Butter
Chocolate
For what purposes do you purchase CHOCOLATE spreads? Select all that apply.
Enjoy Taste
Habit
Healthy Ingredients
Snack Food
To Feed my Family
Other
What meal of the day would you be mostly likely to eat a CHOCOLATE spread product?
Breakfast
Brunch
Lunch
Dinner
Dessert
Snack
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