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Hello:
You are invited to participate in our University of Louisville Market Research Study. In this survey, approximately 100 people will be asked to complete a survey that asks questions about your experiences with and attitude towards sweet spreads. It will take approximately 5 minutes to complete the questionnaire.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Janel at [email protected].

While taking this survey, please be aware that the term "sweet spreads" include the following spread products: jam, marmalade, honey, peanut butter, chocolate spreads, syrup, and curd.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
Have you eaten a sweet spread product in the past 12 months?
 
Yes
 
No
 
 
 
How frequently do you purchase sweet spread products?
 
Daily
 
Weekly
 
Every Other Week
 
Monthly
 
Every Few Months
 
Semi-Annually
 
Annually
 
Never
 
 
 
How likely are you to purchase a sweet spread product in the next 12 months?
 
Very Likely
 
Likely
 
Neither Likely nor Unlikely
 
Unlikely
 
Very Unlikely
 
 
 
For what purposes do you purchase sweet spreads? Select all that apply.
 
Enjoy Taste
 
Habit
 
Healthy Ingredients
 
Snack Food
 
To Feed my Family
 
Other
 

 
 
 
What meal of the day would you be most likely to eat a sweet spread product?
 
Breakfast
 
Brunch
 
Lunch
 
Dinner
 
Dessert
 
Snack
 
 
How frequently, if ever, do you purchase EACH of the following sweet spread products?
Daily Weekly Every Other Week Monthly Every Few Months Semi-Annually Annually Never
Jam
Marmalade
Honey
Peanut Butter
Chocolate
 
 
How likely, if ever, are you to purchase EACH of the following sweet spread products in the next 12 months?
Very Likely Likely Neither Likely nor Unlikely Unlikely Very Unlikely
Jam
Marmalade
Honey
Peanut Butter
Chocolate
 
 
 
For what purposes do you purchase CHOCOLATE spreads? Select all that apply.
 
Enjoy Taste
 
Habit
 
Healthy Ingredients
 
Snack Food
 
To Feed my Family
 
Other
 

 
 
 
What meal of the day would you be mostly likely to eat a CHOCOLATE spread product?
 
Breakfast
 
Brunch
 
Lunch
 
Dinner
 
Dessert
 
Snack