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| Thank you for taking our brief survey! |
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| --This survey should take about 8-10 minutes. All of your responses will be kept confidential and will only be shown in the aggregate. Let's get started. |
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| Imagine that this is an ad for a product. What is the person who created this ad attempting to communicate to you? | | |
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| When I look at this ad, I think the brand it is representing is... |
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| What is it about this ad that makes you feel that way? | | |
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| Imagine that this is also an ad for a product. What is the person who created this ad attempting to communicate to you? | | |
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| When I look at this ad, I think the brand it is representing is... |
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| What is it about this ad that makes you feel that way? | | |
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| What is the person who created this ad attempting to communicate to you? | | |
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| When I look at this ad, I think the brand it is representing is... |
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| What is it about this ad that makes you feel that way? | | |
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| And here's the final image. What is the person who created this ad attempting to communicate to you? | | |
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| When I see this ad, I think the brand it is representing is... |
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| What is it about this ad that makes you feel that way? | | |
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| Thinking about the ads I just saw, I get the sense that, overall, the brand being represented is... |
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| I think the girl featured in the ad is... | | |
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| If I were to see these ads, either in print, online or on the Metro, I would.... | | |
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| And finally, just a few demographic questions. |
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