Survey on Pricing Strategies for Masters Thesis

Company Name

Your Name

Your Position

Service Considered for the survey

Choose Yes or No for the following statements based on what is practiced in the company for the considered service.

	Yes	No
* Pricing is an effective tool to manage demand

* Pricing is an effective tool to increase profits

* Formal Pricing Strategies are practiced

* Maintain and use customer data for Pricing decisions

* Measure consumer Price Sensitivity

* Follow current demand conditions

* Services offer price flexibility

* Bundle services for pricing purpose

* Have customer oriented pricing strategy

* Prices are job based, not standardized

Who makes pricing decisions in the company?

Senior manager

Middle managers

Accountants

Other(s)

Does the company maintain historic pricing information? In what amount?

Extensively

Moderately

Not at all

Are competitor prices monitored?

Yes, extensively

Yes, moderately

Not at all

Does the company customize its pricing according to the customer/ buying situation? If yes, what is it based on? Please provide a rating of 1-5 for each factor enlisted below.(Note: 1: minimum, 5: maximum)

What are the pricing objectives of the company? Please provide a rating of 1-5 for each factor enlisted below.(Note: 1: minimum, 5: maximum)