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Questions marked with a * are required Exit Survey
 
 
* Do you use branded cosmetics?
 
Yes
 
No
 
 
 
* Which is your favorite cosmetics brand, from the following?(you can choose more than one option, if other than these please specify here)
 
Maybelline
 
Lakme
 
Revlon
 
L'oreal
 
Lotus
 
Oriflame
 
Other
 

 
 
How satisfied are you with your favorite brands in terms of the following parameters/ attributes?
Very Dissatisfied Not Satisfied Neutral Satisfied Very Satisfied
* Quality
* Long lasting/Durability
* Water/Sweat resistant
* Unique Ingredients
* Dermatologically tested
* Trendy and Global recognition
* Variants and easy availability
* Safe on skin/Herbal
 
 
 
* From where do you generally purchase cosmetics? (you can choose more than one option)
 
General stores
 
Exclusive cosmetics store
 
Beauty parlors
 
Online/websites/cosmetics apps
 
Chemist shop/medical stores
 
Supermarkets/malls
 
Other
 

 
 
 
* Which factors do you consider while purchasing cosmetics?(You can choose more than one option)
 
Value for money
 
Guidance from sales representatives
 
Best quality at affordable price
 
Offers and discounts
 
Celebrity association
 
Offers and discounts
 
Lots of variants and product range
 
Other
 

 
 
 
* What are the sources that make you aware of cosmetics? (You can choose more than one option)
 
Beauticians
 
Dermatologist
 
Shopkeepers
 
Sales representatives
 
Friends and social groups
 
Online/ social media
 
Advertisements offline
 
Advertisement online
 
Other
 

 
 
 
* What is your average monthly spending on cosmetics?(in Rs.) (you can choose only one option)
 
0-500
 
500-1000
 
1000-1500
 
1500-2000
 
more than 2000
 
 
 
* When you see something new and trendy cosmetic products in the market, you tend to check it out/buy it?
 
Never
 
Rarely
 
Sometimes
 
Often
 
Always
 
 
 
* When you buy cosmetics, do you consider less chemical products/herbal cosmetic products?
 
Yes
 
No
 
 
 
* How much satisfied are you, with the guidance and assistance of the sales representative of the particular brand, when you visited to different stores?
Extremely Unsatisfied
Unsatisfied
Neutral
Satisfied
Extremely Satisfied