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  2. 2017
  3. July
  4. S
  5. Survey on Insurance
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Questions marked with a * are required Exit Survey
 
 
* Which of these long-term savings you are aware of? 
 
Life Insurance
 
Fixed deposit
 
Mutual Funds
 
Securities (Shares and Debentures)
 
Post Office Savings

 
 
 
* Have you taken any life insurance policy 
 
Yes
 
No
 
 
 
If “Yes”
From which source did you come to know about life insurance?
 
News Papers and Magazines
 
Television
 
Agents/ Field sales  representative
 
Telemarketing 
 
Internet 
 
Radio
 
Direct Sales Executive 

 
 
What are the reasons that may have held you back from investing in life insurance
products? (Please rate them on extent of impact) 
Very low High
* Lack of awareness 
-
* Returns not lucrative enough 
-
* Promotional measures not attractive 
-
* Inclination to short term lump sum gain
-
 
 
 
* Are you able to recall any “Ad‟ about life insurance in general and / or life insurance
product in particula
 
Yes
 
No
 
 
 
Personal data (optional) 
 
Male
 
Female