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2016
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MARKET RESEARCH SURVEY
BUSINESS DEVELOPMENT PLAN OF A NEW ‘MALAY CUISINE RESTAURANT’
IN DAMANSARA UPTOWN, DAMANSARA UTAMA, SELANGOR, MALAYSIA
Dear Honourable Respondents;
You are invited to participate in this survey by voluntarily filling out and returning the questionnaire. My name is Ahmad Suhaimi Kassim, a student of Cardiff Metropolitan University, Wales, U.K, is currently doing a market research on business development plan of setting-up a new ‘Malay Cuisine Restaurant’ in Damansara Uptown, Damansara Utama, Selangor, Malaysia.
All your responses are treated as anonymous and confidential. The results of this survey only will be used solely for research and not commercial purposes.
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Less than RM5
RM6 to RM10
More than RM10
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Q2. How much do you normally spend on lunch?
(Select 1 preference only)
RM5 to RM10
RM11 to RM15
More than RM15
Q3. How much do you normally spend on dinner?
(Select 1 preference only)
RM5 to RM10
RM11 to RM15
More than RM15
Q4. Where do you normally have breakfast during workdays?
(Select 1 preference only)
Home
Reetaurant near home
Restaurant near workplace
Q5. Where do you normally have lunch during workdays?
(Select 1 preference only)
Home
Restaurant near home
Restaurant near workplace
Q6. Where do you normally have dinner during workdays?
(Select 1 preference only)
Home
Restaurant near home
Restaurant near workplace
Q7. Who do you normally go to restaurant with?
(Select 1 preference only)
Alone
With spouse or family member
Friend or collegue
Customer or business associate
Q8. Your main reasons for going to restaurants?
(Select 3 preferences only)
Just lounging
Meeting friend/Colleague/customer
To eat special menu not available elsewhere
Not cooking at home
Special occasion e.g. birthday, anniversary, etc.
Q9. What type of restaurant do you normally go to?
(Select 1 preference only)
Malay
Chinese
Indian
Other
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