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Welcome!

We are a group of students from Catolica Lisbon that is studying the possibility of implementing a new service in the online fashion industry. To this effect, we would like you to participate in this survey with the purpose of getting to know your habits, preferences and opinions regarding this matter.

It will take approximately 6 minutes to complete this survey.

There are no right or wrong answers. We just ask you to answer as honestly and seriously as possible.

The questionnaire is anonymous and all your answers will be only used for research purposes.
 
 
 
Section I- Qualifying questions and fashion use
 
 
 
Gender:
 
Male
 
Female
 
 
 
Nationality:
 
Portuguese
 
Spanish
 
Other
 
 
 
On average, how many times per month do you buy new clothes?
 
Once a month
 
Twice a month
 
Three times a month
 
Every week
 
More than once per week
 
I don’t buy clothes every month
 
 
 
On average, how much money do you spend when buying clothes for yourself, per month?
 
<50
 
50-100
 
100-150
 
150-200
 
200-250
 
>250
 
 
 
Which brands do you usually consider for personal and regular use? (Choose all that apply)
 
SALSA
 
DIOR
 
BCBG
 
BLANCO
 
GUESS
 
C&A
 
PRIMARK
 
DESIGUAL
 
UNITED COLORS OF BENNETTON
 
PRADA
 
GUCCI
 
H&M
 
ZARA
 
MANGO
 
SPRINGFIELD
 
PULL AND BEAR
 
MASSIMO DUTTI
 
VERSACE
 
BERSHKA
 
STRADIVARIUS
 
Other
 

 
 
 
Which clothing brands do you consider when wearing dresses on special occasions?
 
H&M
 
ZARA
 
MANGO
 
SPRINGFIELD
 
PULL AND BEAR
 
MASSIMO DUTTI
 
SALSA
 
DIOR
 
BCBG
 
BLANCO
 
GUESS
 
C&A
 
PRIMARK
 
DESIGUAL
 
UNITED COLORS OF BENNETTON
 
PRADA
 
GUCCI
 
VERSACE
 
BERSHKA
 
STRADIVARIUS
 
Other
 

 
 
 
Considering that you have no restrictions (time, money...), which brand fits your ideal self-conception the best?
 
H&M
 
ZARA
 
MANGO
 
SPRINGFIELD
 
PULL AND BEAR
 
MASSIMO DUTTI
 
SALSA
 
DIOR
 
BCBG
 
BLANCO
 
GUESS
 
C&A
 
PRIMARK
 
DESIGUAL
 
UNITED COLORS OF BENNETTON
 
PRADA
 
GUCCI
 
VERSACE
 
BERSHKA
 
STRADIVARIUS
 
Other
 

 
 
Why does it fit your ideal self-conception so well?
Not relevant at all Not relevant Neutral Relevant Much relevant
I identify with the core values of the brand.
I identify with the design line.
I associate this brand with excellence and quality.
I think the usage of the brand gives me social status.
I consider it a trendy brand.
I consider it has an adequate price-quality relation.
 
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