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Hi,
We request you to participate in our survey that we are undertaking as part of a project. The survey asks simple questions about things we do and buy in our day to day life. It will take approximately 5-10 minutes to complete the questionnaire.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Do you know to Cook?
 
Yes
 
No
 
Learning
 
 
 
Who does the cooking at home?
 
Myself
 
Spouse
 
Mother / Mother in law
 
Maid
 
Other
 
 
 
 
How much time on an average do you spend in your kitchen?
 
Not at all
 
less than an hour
 
1-2 hours
 
2-3 hours
 
more than 3 hours
 
 
 
Which of the following statements best represents your idea of cooking?
 
I enjoy cooking once in a while for family or friends but I don't like cooking everyday
 
I love cooking and enjoy cooking every day
 
I don't enjoy cooking but I cook myself everyday to ensure my family gets hygienic and healthy food.
 
I don't like cooking and would prefer someone else do it for me.
 
 
 
Please select the kitchen appliances that you currently own.
 
Mixie
 
Grinder
 
Electric Chimney
 
LPG Stove
 
Induction Stove
 
Electric Rice Cooker
 
Pressure Cooker
 
Non-Stick cookware
 
Toaster / Sandwich Maker
 
Hand blender
 
Juicer

 
 
 
Which all of the following brands are available in your kitchen?
 
Butterfly
 
Preethi
 
Prestige
 
Premier
 
Bajaj
 
Philips
 
Sunflame
 
Siemens
 
Morphy Richard
 
Panasonic
 
Other
 

 
 
 
Rate the key factors that influence your buying decision of any kitchen appliance (1 being the most important factor and 6 being the least)
Price / Offers
Quality / Performance
Availability
Brand Name
After Sale Service
Design / Aesthetic appeal
 
 
 
When will you go for a replacement of your current kitchen appliances?
 
The old one is not working / worn out
 
Upgrade to new technology / features
 
Upgrade to latest design / style (not much difference in features)
 
Other
 
 
 
 
My ideal kitchen appliance should...
 
help in making cooking easier
 
help in making cooking faster
 
add an aesthetic appeal to my kitchen