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Thank you for participating in this market research survey. Once you have completed and submitted the survey you will receive an email gift certificate for 10% off your next Sure Fit purchase. |
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Do you, or any members of your immediate family work in any of these industries? Please select all answers that apply. |
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In which of the following product categories have you spent over $100 in the last 12 months? |
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When shopping for furniture coverings, which retailers do you consider your best sources of what you are looking for?
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As accurately as you can recall, please indicate how much you spent with each of the following retailers for furniture coverings in the last 12 months?
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When shopping for furniture coverings, do you typically: |
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We would now like to understand what aspects of the shopping experience matter most to you when shopping for furniture coverings. On a scale of 1-5, where 1 means “not important at all” and 5 represents “Very important”, Please rate the importance of the following criteria when choosing a place to shop:
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Please rank the top three most important criteria for you when choosing a place to shop
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Thinking about shopping for furniture coverings, please rate, on a scale of 1 to 5, where 1 is “does not describe at all” and 5 is “describes completely”, how accurately each of the following statements describes the retailer with whom you spent the most money in the last 12 months:
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| When purchasing furniture coverings from the retailer with whom you spent the most money in the last 12 months, what would be the most important thing they could change to get you to purchase more often from them? | | |
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When thinking about furniture coverings, on a scale of 0 to 10 where 0 is ‘not at all likely’ and 10 is ‘extremely likely’, how likely are you to recommend the retailer with whom you spent the most money in the last 12 months to a friend? |
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Thinking about shopping for furniture coverings, please rate, on a scale of 1 to 5, where 1 is “does not describe at all” and 5 is “describes completely”, how accurately each of the following statements describes Sure Fit:
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Thinking about your last visit to Sure Fit, what brought you there? |
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What did you purchase (select all that apply)? |
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| When purchasing furniture coverings from Sure Fit, what would be the most important thing they could change to get you to purchase more often from them? | | |
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Have you ever purchased [INSERT CATEGORY] from Sure Fit? |
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What is the most significant reason that you have not purchased [INSERT CATEGORY] from Sure Fit? |
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What statement best describes your shopping habits with Sure Fit? |
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What statement best describes Sure Fit in your mind relative to other Home Decor retailers? |
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We are almost finished with the survey, and would like to learn a little more information about you |
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What is the highest level of education you have achieved? |
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What is your marital status? |
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How many other people live with you in your household?
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What is your annual household income before taxes? |
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| What is your full postal code? | | |
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That’s all the questions we have today. Thank you for taking the time to help us with this survey! |
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