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  5. Sure Fit survey - furniture coverings - option 1 -

Sure Fit survey - furniture coverings - option 1 -

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When shopping for furniture coverings, which retailers do you consider your best sources of what you are looking for?
Top retailer
Second retailer
Third retailer
 
 
As accurately as you can recall, please indicate how much you spent with each of the following retailers for furniture coverings in the last 12 months?
Approximate spend on furniture coverings in the last 12 months Visited for furniture coverings but did not make a purchase Did not visit for furniture coverings
Walmart
Home Outfitters
Bed, Bath and Beyond
The Bay
Sears
Zellers
Costco
Sure Fit
Crate & Barrel
Home Depot
Approximate spend on furniture coverings in the last 12 months Visited for furniture coverings but did not make a purchase Did not visit for furniture coverings
Home Hardware
Ikea
Bouclair
Lowe’s
Pottery Barn
Rona
Loblaws
Great Canadian Superstore
Home Sense
Giant Tiger
On-line retailers
 
 
 
When shopping for furniture coverings, do you typically:
 
Make a special trip just for furniture coverings only
 
Go shopping for furniture coverings but also shop for other things
 
Purchase furniture coverings only where it is convenient when out shopping for something else
 
 
We would now like to understand what aspects of the shopping experience matter most to you when shopping for furniture coverings. On a scale of 1-5, where 1 means “not important at all” and 5 represents “Very important”, Please rate the importance of the following criteria when choosing a place to shop:
1 (not important at all) 2 3 4 5 (very important)
Offers the widest range of styles and brands for a particular product
Offers a well chosen range of styles that fit my taste rather than every possible option
Has well known, easily recognizable brands
Offers products based on the latest trends
Has the highest quality products
Always has the products that were advertised and are displayed in store in stock
Always has the lowest price
Has frequent sales and promotions
Has upscale products at discount prices
Service staff are always available
1 (not important at all) 2 3 4 5 (very important)
Has knowledgeable staff who give unbiased advice
It is organized in a logical way that makes shopping easy
Product displays are organized and easy to browse
Store is conveniently located near my home or work
Store is close to other shops I visit
Store is easy to get to (e.g. convenient parking, or is accessible from public transit)
 
 
Please rank the top three most important criteria for you when choosing a place to shop
Most important
2nd in importance
3rd in importance
 
 
Thinking about shopping for furniture coverings, please rate, on a scale of 1 to 5, where 1 is “does not describe at all” and 5 is “describes completely”, how accurately each of the following statements describes the retailer with whom you spent the most money in the last 12 months:
1 (does not describe at all) 2 3 4 5 (describes completely)
Offers the widest range of styles and brands for a particular product
Offers a well chosen range of styles that fit my taste rather than every possible option
Has well known, easily recognizable brands
Offers products based on the latest trends
Has the highest quality products
Always has the products that were advertised and are displayed in store in stock
Always has the lowest price
Has frequent sales and promotions
Has upscale products at discount prices
Service staff are always available
1 (does not describe at all) 2 3 4 5 (describes completely)
Has knowledgeable staff who give unbiased advice
It is organized in a logical way that makes shopping easy
Product displays are organized and easy to browse
Store is conveniently located near my home or work
Store is close to other shops I visit
Store is easy to get to (e.g. convenient parking, or is accessible from public transit)
 
 
 
When purchasing furniture coverings from the retailer with whom you spent the most money in the last 12 months, what would be the most important thing they could change to get you to purchase more often from them?
   
 
 
 
When thinking about furniture coverings, on a scale of 0 to 10 where 0 is ‘not at all likely’ and 10 is ‘extremely likely’, how likely are you to recommend the retailer with whom you spent the most money in the last 12 months to a friend?
 
 
Thinking about shopping for furniture coverings, please rate, on a scale of 1 to 5, where 1 is “does not describe at all” and 5 is “describes completely”, how accurately each of the following statements describes Sure Fit:
1 (does not describe at all) 2 3 4 5 (describes completely)
Offers the widest range of styles and brands for a particular product
Offers a well chosen range of styles that fit my taste rather than every possible option
Has well known, easily recognizable brands
Offers products based on the latest trends
Has the highest quality products
Always has the products that were advertised and are displayed in store in stock
Always has the lowest price
Has frequent sales and promotions
Has upscale products at discount prices
Service staff are always available
1 (does not describe at all) 2 3 4 5 (describes completely)
Has knowledgeable staff who give unbiased advice
It is organized in a logical way that makes shopping easy
Product displays are organized and easy to browse
Store is conveniently located near my home or work
Store is close to other shops I visit
Store is easy to get to (e.g. convenient parking, or is accessible from public transit)
 
 
 
When purchasing furniture coverings from Sure Fit, what would be the most important thing they could change to get you to purchase more often from them?
   
 
 
 
Thinking about your last visit to Sure Fit, what brought you there?
 
Just to browse
 
There was a sale on
 
I was looking for a specific item(s) and I always check Sure Fit first
 
I was looking for a specific item that I couldn’t find elsewhere
 
I was looking for a specific item(s) and wanted to see if Sure Fit had the best price
 
 
 
Did you make a purchase?
 
Yes
 
No
 
 
 
What did you purchase (select all that apply)?
 
Window coverings
 
Furniture coverings
 
Bedding
 
Bath decor
 
Kitchen textiles

 
 
 
Why not?
 
Nothing caught my eye
 
I couldn’t find what I was looking for
 
Didn’t carry what I was looking for
 
Out of stock of what I was looking for
 
The price was not good enough on what I was looking for
 
Other (please describe)
 
 
 
 
Have you ever purchased window coverings from Sure Fit?
 
Yes
 
No
 
 
 
What is the most significant reason that you have not purchased window coverings from Sure Fit?
 
I don’t have a need for window coverings
 
I didn’t know they sell window coverings
 
They don’t have a good selection of window coverings
 
They don’t have the best prices for window coverings
 
I find the store difficult to shop in for window coverings
 
Their sales staff are not helpful for window coverings
 
I prefer another retailer for my window coverings purchases. Please name your preferred retailer
 
 
 
 
Have you ever purchased furniture coverings from Sure Fit?
 
Yes
 
No
 
 
 
What is the most significant reason that you have not purchased furniture coverings from Sure Fit?
 
I don’t have a need for furniture coverings
 
I didn’t know they sell furniture coverings
 
They don’t have a good selection of furniture coverings
 
They don’t have the best prices for furniture coverings
 
I find the store difficult to shop in for furniture coverings
 
Their sales staff are not helpful for furniture coverings
 
I prefer another retailer for my furniture coverings purchases. Please name your preferred retailer
 
 
 
 
Have you ever purchased bedding from Sure Fit?
 
Yes
 
No
 
 
 
What is the most significant reason that you have not purchased bedding from Sure Fit?
 
I don’t have a need for bedding
 
I didn’t know they sell bedding
 
They don’t have a good selection of bedding
 
They don’t have the best prices for bedding
 
I find the store difficult to shop in for bedding
 
Their sales staff are not helpful for bedding
 
I prefer another retailer for my bedding purchases. Please name your preferred retailer
 
 
 
 
Have you ever purchased bath decor from Sure Fit?
 
Yes
 
No
 
 
 
What is the most significant reason that you have not purchased bath decor from Sure Fit?
 
I don’t have a need for bath decor
 
I didn’t know they sell bath decor
 
They don’t have a good selection of bath decor
 
They don’t have the best prices for bath decor
 
I find the store difficult to shop in for bath decor
 
Their sales staff are not helpful for bath decor
 
I prefer another retailer for my bath decor purchases. Please name your preferred retailer
 
 
 
 
Have you ever purchased kitchen textiles from Sure Fit?
 
Yes
 
No
 
 
 
What is the most significant reason that you have not purchased kitchen textiles from Sure Fit?
 
I don’t have a need for kitchen textiles
 
I didn’t know they sell kitchen textiles
 
They don’t have a good selection of kitchen textiles
 
They don’t have the best prices for kitchen textiles
 
I find the store difficult to shop in for kitchen textiles
 
Their sales staff are not helpful for kitchen textiles
 
I prefer another retailer for my kitchen textiles purchases. Please name your preferred retailer
 
 
 
 
What statement best describes your shopping habits with Sure Fit?
 
I am a regular Sure Fit customer
 
I occasionally shop at Sure Fit
 
I rarely shop at Sure Fit
 
I have only visited Sure Fit once
 
I do not consider myself a Sure Fit customer
 
 
 
What statement best describes Sure Fit in your mind relative to other Home Decor retailers?
 
Designer looks at outlet prices
 
Best selection in Durham region for Home Decor
 
Manufacturer-direct pricing
 
The “local” Home Decor store
 
Has great everyday prices
 
Has great sales events
 
Offers great service
 
 
 
We are almost finished with the survey, and would like to learn a little more information about you
 
 
 
Are you currently:
 
Working full time (30+ hrs/week)
 
Working part time (9-29 hrs/week)
 
Retired
 
A homemaker
 
A student
 
Currently unemployed
 
Prefer not to disclose
 
 
 
What is the highest level of education you have achieved?
 
Less than high school
 
High School
 
College diploma
 
University undergraduate degree
 
Graduate degree
 
Prefer not to disclose
 
 
 
What is your marital status?
 
Married
 
Single, living alone
 
Single, living with a significant other
 
Separated / Divorced, living alone
 
Separated /Divorced, living with a child
 
Widowed
 
Prefer not to disclose
 
 
How many other people live with you in your household?
Adults (including your children over 18):
Children under 5:
Children between 6-12:
Children between 12-18:
 
 
 
What is your annual household income before taxes?
 
Less than $50,000
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 - $149,999
 
$150,000 - $199,999
 
$200,000+
 
Prefer not to disclose
 
 
 
What is your age?
 
18-21
 
22-25
 
26-35
 
27-34
 
36-45
 
46-55
 
56-65
 
65+
 
Prefer not to disclose
 
 
 
What is your full postal code?
   
 
 
 
That’s all the questions we have today. Thank you for taking the time to help us with this survey!
 
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