Sure Fit survey - custom window coverings

We would now like to ask you about the last time you purchased custom window coverings. Which retailer did you purchase from?

* Did you visit other retailers looking for your purchase of custom window coverings before you made your purchase at ? If yes, please specify (select all that apply)

Did not search anywhere else

Walmart

Home Outfitters

Bed, Bath and Beyond

The Bay

Sears

Zellers

Costco

Sure Fit

Crate & Barrel

Home Depot

Ikea

Bouclair

Lowe’s

Pottery Barn

Rona

HomeSense

Giant Tiger

On-line retailers

JYSK

Covers

Restoration Hardware

Pickering Flea Market

Fabric Land

Kitchen Stuff Plus

Other (please specify)

* Why did you not make a purchase your custom window coverings at another retailer you visited?

I couldn’t find the product I was looking for

I couldn’t find the style or colour I was looking for

Out of stock of what I was looking for

The price was not good enough on what I was looking for

I didn’t get the help I needed from their staff

Other (please specify)

We would now like to understand what matters most to you in choosing a place to shop for custom window coverings. On a scale of 1 to 5, where 1 means "Not important at all" and 5 means "Very important", please rank the importance of the following criteria in choosing a place to shop.

Please rank the top three most important criteria for you when choosing a place to shop

* Most important

* 2nd in importance

* 3rd in importance

Thinking about your last purchase of custom window coverings at , please rate, on a scale of 1 to 5 where 1 is "does not describe at all' and 5 is "describes completely" how accurately each of the following statements describes

* When thinking about custom window coverings, on a scale of 0 to 10 where 0 is ‘not at all likely’ and 10 is ‘extremely likely’, how likely are you to recommend to a friend?

* We would now like to ask you about your experiences with Sure Fit. When shopping for custom window coverings, did you consider Sure Fit?

Considered and visited

Considered but did not visit

Did not consider

* What is the most significant reason that you did not purchase custom window coverings from Sure Fit?

I didn’t know they sell custom window coverings

They don’t have a good selection of custom window coverings

They don’t have the best prices for custom window coverings

I find the store difficult to shop in for custom window coverings

Their sales staff are not helpful for custom window coverings

I prefer other retailers for custom window coverings

Thinking about shopping for custom window coverings, please rate, on a scale of 1 to 5, where 1 is “does not describe at all” and 5 is “describes completely”, how accurately each of the following statements describes Sure Fit:

When purchasing custom window coverings from Sure Fit, what would be the most important thing they could change to get you to purchase more often from them?

* When thinking about custom window coverings, on a scale of 0 to 10 where 0 is ‘not at all likely’ and 10 is ‘extremely likely’, how likely are you to recommend Sure Fit to a friend?

* When did you last visit Sure Fit?

* Did you make a purchase?

Yes

No

* Why not?

Nothing caught my eye

I couldn’t find what I was looking for

Didn’t carry what I was looking for

Out of stock of what I was looking for

The price was not good enough on what I was looking for

Other (please describe)

* What did you purchase (select all that apply)?

Thinking about shopping for , please rate, on a scale of 1 to 5, where 1 is “does not describe at all” and 5 is “describes completely”, how accurately each of the following statements describes Sure Fit:

What statement best describes your shopping habits with Sure Fit?

I am a regular Sure Fit customer

I occasionally shop at Sure Fit

I rarely shop at Sure Fit

I have only visited Sure Fit once

I do not consider myself a Sure Fit customer

* In the last 12 months, how would you describe your spending with Sure Fit. Have you:

Decreased your spending at Sure Fit compared to previous years

Increased your spending at Sure Fit compared to previous years

Maintained about the same level of spending at Sure Fit compared to previous years

* What is the most significant reason you have decreased your spending with Sure Fit compared to previous years?

Spending less on Home Decor overall

My needs have changed and they are now better met by another retailer

Sure Fit no longer carries the products I was most interested in

Sure Fit no longer offers competitive pricing on the products I am interested in

I had a negative experience with Sure Fit

I had a great experience with another retailer and now shop their more frequently

What statement best describes Sure Fit in your mind relative to other Home Decor retailers?

Designer looks at outlet prices

Best selection in Durham region for Home Decor

Manufacturer-direct pricing

The “local” Home Decor store

Has great everyday prices

Has great sales events

Offers great service

Not sure / No opinion

We are almost finished with the survey, and would like to learn a little more information about you

Are you currently:

Working full time (30+ hrs/week)

Working part time (9-29 hrs/week)

Retired

A homemaker

A student

Currently unemployed

Prefer not to disclose

What is the highest level of education you have achieved?

Less than high school

High School

College diploma

University undergraduate degree

Graduate degree

Prefer not to disclose

What is your marital status?

Married

Single, living alone

Single, living with a significant other

Separated / Divorced, living alone

Separated /Divorced, living with a child

Widowed

Prefer not to disclose

How many other people live with you in your household?

Adults (including your children over 18):

Children under 5:

Children between 6-12:

Children between 12-18:

What is your annual household income before taxes?

Do you own or rent your home?

Own

Rent

How long have you lived at your current address (number of years)?

What is your age?

What is your full postal code?

That's all the questions we have for you. Thank you for taking the time to provide your input. Please provide your full name for your $20 gift card.

First name:

Last name:

Your gift card will be held at the Sure Fit Outlet store in Ajax under your name. You can pick it up at any time.

Please note that your name will NOT be attached to your survey responses. Your responses will be analyzed anonymously and in aggregate. If you have any questions or concerns about the survey, please contact Gale Boileau at [email protected]