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What is your gender?
 
Female
 
Male
 
 
 
What is your age range?
 
18 or less
 
19 to 25
 
26 to 35
 
36 to 45
 
46 or over
 
 
 
What is your education level?
 
Primary
 
Secondary
 
High School/College
 
University
 
Postgraduate
 
 
 
What phone brand do you currently own?
 
Apple
 
Samsung
 
Nokia
 
HTC
 
Sony
 
Blackberry
 
Motorola
 
LG
 
 
 
Other
 
 
 
 
Why did you choose this model? (You can tick more than one option)
 
Price
 
Function
 
Appearance e.g size and weight
 
Battery Life
 
Advertisement
 
Trend
 
Other
 

 
 
 
How long have you had this phone for?
 
up to 6 months
 
6 months to a year
 
year to year and a half
 
year and a half to two years
 
over two years
 
 
 
On average how long the battery on your phone lasts?
 
up to 3 hours
 
3 to 6 hours
 
6 to 9 hours
 
9 to 12 hours
 
12 hours to a day
 
one day or more
 
 
 
What would you change in your phone?
   
 
 
 
How important is your phone to you?
 
Not important
 
Less important
 
Neither
 
Quite important
 
Very important
 
Not important
 
 
Less important
 
 
Neither
 
 
Quite important
 
 
Very important
 
 
 
How much would you expect to pay for a smartphone?
 
<£100
 
Between £100 and £200
 
Between £200 and £300
 
Between £300 and £400
 
Between £400 and £500
 
£500+
 
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