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  1. Surveys
  2. 2013
  3. March
  4. S
  5. Summer Magic
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Hello:
You are invited to participate in our survey Summer M.A.G.I.C. In this survey, approximately 100 people will be asked to complete a survey that asks questions about our novel idea of picnic basket rental and F&B options, and also to achieve market orientation. It will take approximately 3 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Brenna by email [[email protected]]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
What is your age?
 
12-19
 
20-35
 
Above 35
 
 
 
Who do you usually picnic with (Select all that apply)?
 
Family
 
Friends
 
Girl/Boyfriend/Spouse

 
 
 
How often do you have picnics?
 
Once a week
 
Once a month
 
Once a year
 
Others
 
 
 
 
Do you find preparing your own food tedious and full of hassle?
 
Yes
 
No
 
Maybe
 
 
 
Would you pay for a service that helps you prepare the picnic food?
 
Yes
 
No
 
Maybe
 
 
 
If your response is (Yes) in the above question, how much are you willing to pay per pax?
 
$5-10
 
$11-15
 
$16-20
 
Not sure, depends on the food provided
 
 
 
If there were a rental service for a picnic equipment as shown below, how much would you pay?
http://www.bloondesign.com/2012/09/springtime-picknickbasket/
 
Less than $10
 
$10-20
 
$20-30
 
More than $30
 
Not willing to pay
 
 
 
If there was a package deal that includes the picnic equipment and food combo, would you pay for such a service?
 
Yes
 
No
 
Maybe
 
 
 
What food would you like to see in the picnic basket (Select all that apply)?
 
Fruits
 
Chips
 
Sandwiches
 
Burgers
 
Salads
 
Soft drinks
 
Fruit juice