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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and be entered for a chance to win a $25 giftcard at The Children's Place!

At completion of the survey you will be asked to enter your e-mail address. Winners of a giftcard will be contacted via e-mail.

Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.

 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website for girls in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
* How did you find out about this survey?
 
I received an e-mail
 
I saw it on Twitter
 
I saw it on Facebook
 
 
 
Thank you for your time today. The following questions are about products you may find in a Children's Place store. Please rate the products as if you were shopping in each respective department. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
 
Do you shop regularly in the Baby Girls (sizes 6M - 4T) section of The Children's Place?
 
Yes, I shop regularly in Baby Girls
 
No, I usually shop in other sections
 
 
Baby Girls Yoga Tank and Skort - 2 for $15 or $9.50 each

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The ruffling on the tank
The solid color of the tank
The tiered ruffles of the skort
The style of the tank
The width of the tank straps
The pattern of the skort
The bottom is a skort (not a skirt)
 
Baby Girls Yoga Tank and Skort - 2 for $15 or $9.50 each

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
These products remind me of The Children's Place
I could find these types of products at many other retailers
I could easily create multiple outfits with these products
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At 2 for $15 or $9.50 each, it's an excellent value
This product provides enough fashion for me
I think this tank is appropriate for Baby Girls
I think this skort is appropriate for Baby Girls
 
 
Baby Girls Butterfly Knit Romper $14.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The butterfly design
The snap closure
The width of the straps
The one-piece romper style
The ruffles at the top
The pockets
The color
The waistband
 
Baby Girls Butterfly Knit Romper $14.50

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
I could find this type of product at many other retailers
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At $14.50, this romper is an excellent value
This product reminds me of The Children's Place
This product offers enough fashion for me
I wish this product came in other colors
I think this is appropriate for Baby Girls
 
 
Baby Girl Embroidered Peasant Shirt $12.50
Baby Girl Denim Fashion-Pocket Shorts $9.50;


Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The cuff on the shorts
The embroidery on the shirt
The wrinkled look of the shirt
The button detail on the leg of the shorts
The colors on the shirt
The gathering at the sleeve and bottom of the shirt
The denim color of these shorts
The flowers on the shirt
The fashion pockets of the shorts
 
 
Baby Girl Embroidered Peasant Shirt $12.50
Baby Girl Denim Fashion-Pocket Shorts $9.50;


Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
At $9.50, these shorts are an excellent value
These products remind me of The Children's Place
These shorts are appropriate for Baby Girls
I could find these types of products at many other retailers
I could easily create multiple outfits with these products
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At $12.50, this shirt is an excellent value
These products offer enough fashion for me
This shirt is appropriate for Baby Girls
 
 
Baby Girl Floral Babydoll Cami $9.50
Baby Girl Cargo Pedal Pushers $14.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The pockets on the pedal pushers
The button closure of the pedal pushers
The colors of the cami
The bows on the cami straps
The elastic at the top of the cami
The width of the cami straps
The adjustable waist band of the pedal pushers
The "babydoll" style of the cami
The elastic around the pedal pusher legs
The two patterns of the cami
The length of the pedal pushers
 
 
Baby Girl Floral Babydoll Cami $9.50
Baby Girl Cargo Pedal Pushers $14.50

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
At $9.50, this cami is an excellent value
At $14.50, these pedal pushers are an excellent value
I could easily create multiple outfits with these products
I could find these types of products at many other retailers
These products offer enough fashion for me
These pedal pushers are appropriate for Baby Girls
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
This cami is appropriate for Baby Girls
These products remind me of The Children's Place
 
 
 
When shopping for baby girls' graphic t-shirts, which do you think is most important?
 
The background color of the shirt
 
The color of the graphic
 
The image/graphic theme
 
 
 
Do you shop regularly in the Big Girls (sizes 4 - 14) section of The Children's Place?
 
Yes, I shop regularly in Big Girls
 
No, I usually shop in other sections
 
 
Big Girls Belted Woven Dress - $24.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The tassel trim of the belt
The pattern of the dress
The pattern of the bottom trim
The length of the dress
The metal detailing at the top
The details on the straps
The style of the belt
The width of the strap
The color of the belt
The colors of the dress
 
Big Girls Belted Woven Dress - $24.50

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
This style is appropriate for Big Girls
At $24.50, it's an excellent value
I wish it was offered in other colors
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
 
 
Big Girls Halter Top and Striped Ruffle Skort - 2 for $15 or $9.50 each

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The color of the skort
The length of the skort
The tiered ruffles on the skort
The pattern of the skort
The halter style of the shirt
The ruffle on the top of the shirt
The colors of the skort
The jewel detailing on the top of the shirt
The style of a skort (as opposed to a skirt)
 
 
Big Girls Halter Top and Striped Ruffle Skort - 2 for $15 or $9.50 each

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
I could find these types of products at many other retailers
This skort is appropriate for Big Girls
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
This shirt is appropriate for Big Girls
At $9.50, this skort is an excellent value
I could easily create multiple outfits with these products
At $9.50, this shirt is an excellent value
These products offer enough fashion for me
These products remind me of The Children's Place
 
 
Big Girls Butterfly Knit Romper $16.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The butterfly design
The one-piece romper style
The waistband
The color
The ruffles at the top
The width of the straps
The pockets
 
 
Big Girls Butterfly Knit Romper $16.50

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
I could find this type of product at many other retailers
This romper is appropriate for Big Girls
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
This product reminds me of The Children's Place
This product offers enough fashion for me
At $16.50, this is an excellent value
 
 
Big Girls Tie Dye Woven Skort $12.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The length of the skort
The Tie-Dye pattern
The wrinkled look
The elastic waist
The skort style (as opposed to a skirt)
The color combination of white and pink
 
 
Big Girls Tie Dye Woven Skort $12.50

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
I could easily create multiple outfits with this product
This skort is appropriate for Big Girls
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At $12.50, this skort is an excellent value
I could find this type of product at many other retailers
This product offers enough fashion for me
 
 
Big Girl Shine Shrug $9.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The short sleeves
The color
The "shrug" style
The tie in the front
The jewel details
 
 
Big Girl Shine Shrug $9.50

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
This product reminds me of The Children's Place
At $9.50, this is an excellent value
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
This is appropriate for Big Girls
This product offers enough fashion for me
I could easily create multiple outfits with this product
I could find this type of product at many other retailers
 
 
Big Girls Shine Cami $7.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The lace trim at the bottom
The jewels on the top
The adjustable straps
The color
The lace trim on the top
The gathering on the top
The width of the straps
 
 
Big Girls Shine Cami $7.50

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely disagree
This cami is appropriate for Big Girls
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At $7.50, this shrug is an excellent value
I could find this type of product at many other retailers
This product reminds me of The Children's Place
I could easily create multiple outfits with this product
This product offers enough fashion for me
 
 
 
When shopping for Big girls' graphic t-shirts, which do you think is most important?
 
The background color of the shirt
 
The color of the graphic
 
The image/graphic theme
 
 
 
Do you shop regularly in the Newborn (sizes 0 - 12M) section of The Children's Place?
 
Yes, I shop regularly in Newborn
 
No, I usually shop in other sections
 
 
 

Without taking into consideration the Diaper Covers, Please rank the 6 dresses in order from 1-6, with 1 representing your favorite and 6 representing your least favorite
Dress A
Dress B
Dress C
Dress D
Dress E
Dress F
 
 
 

Why did you choose that dress as your favorite?

Please select all that apply

 
Color
 
Fit
 
Material
 
Comfort
 
Style
 
Pattern/print
 
Ability to match with other items
 
Sleeve/No Sleeve
 
Ease of use
 
Other
 

 
 
 

Why did you choose that dress as your least favorite?

Please select all that apply

 
Color
 
Ease of use
 
Material
 
Fit
 
Sleeve/No Sleeve
 
Style
 
Pattern/Graphic
 
Ability to match with other items
 
Comfort

 
 
 
When shopping for products with diaper covers, do you prefer
 
Separate diaper covers
 
Attached diaper covers
 
 
 
How much more would you pay for an attached diaper cover?
 
Nothing
 
$0.50
 
$1.00
 
$1.50
 
$2.00
 
Over $2.00
 
 
 
How much more would you pay for a separate diaper cover?
 
Nothing
 
$0.50
 
$1.00
 
$1.50
 
$2.00
 
Over $2.00
 
 
 

Outfit A is a Woven Plaid Tank and Denim Skort.
Outfit B is a Tiered Knit Tank and a Ruffle Knit Skort.

Which Outfit would you be more likely to purchase?
 
Outfit A
 
Outfit B
 
 
 
Why did you choose that outfit?

Please select all that apply

 
Material
 
Ease of use
 
Ability to match with other items
 
Style
 
Pattern/Graphic
 
Color
 
Comfort
 
Fit
 
Other
 

 
 
Outfit A Outfit B They're about the same
Which Outfit do you perceive as more "baby friendly" or comfortable?
Which outfit do you perceive as more expensive?
 
 

At how many months old would you first put your child in
1 Month 3 Months 6 Months 9 Months
Outfit A
Outfit B
 
 
 

Please rank the following 5 Graphic Bodysuits in order from 1 to 5, 1 representing your favorite and 5 representing your least favorite
Graphic Bodysuit A
Graphic Bodysuit B
Graphic Bodysuit C
Graphic Bodysuit D
Graphic Bodysuit E
 
 
 

Why did you choose your Favorite Style?

Please select all that apply

 
Image/Graphic theme
 
Color of image/graphic
 
Bodysuit color
 
"Saying" or words
 
Other
 

 
 
 

Why did you choose your least favorite style?

Please select all that apply

 
Bodysuit color
 
Color of image/graphic
 
Image/Graphic theme
 
"Saying" or words
 
Other
 

 
 
 
When shopping for newborn graphic t-shirts/bodysuits, which do you think is most important?
 
The image/graphic theme
 
The color of the graphic
 
The background color of the shirt/body suit
 
 
 
When shopping for newborn girls, do you prefer graphic bodysuits
 
With words
 
Without words
 
 
 
When shopping for newborn clothing, would you prefer to purchase
 
Separate pieces to mix and match in order to create outfits
 
2-piece sets in which an outfit has already been put together
 
 
 

How much would you pay for 2-Piece sets similar to these?
 
$12.50
 
$14.50
 
$16.50
 
 
 
When clothing stores offer reduced prices for items if you purchase more than one (e.g. graphic t-shirts are 2 for $15.00 or $9.50 each), how does that affect your purchasing behavior?
 
I buy multiples of an item, regardless of the reduced price
 
I almost always get multiples of an item to get the reduced price
 
I usually buy multiples of an item to get the reduced price
 
I only buy multiples of an item if I really love the product
 
I rarely buy multiples of an item, even if there is a reduced price
 
I almost never buy multiples of an item, regardless of reduced price
 
 
 
Based on your shopping experiences at The Children's Place, are there any products or product categories that we're missing or you think we should carry?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

What is your gender?
 
Male
 
Female
 
 
Please enter your zip code
   
 
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Do you consider yourself to be Hispanic or of Hispanic decent?
 
Yes
 
No
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
* Please select your country of residence
 
The United States
 
Canada
 
 
 
Please enter your e-mail address for a chance to win a $25 giftcard
   
 
 
 
Can we contact you via email to provide information about future promotions or offers from The Children's Place?
 
Yes
 
No
 
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