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  2. 2013
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  5. SUCCESS FACTORS FOR PENETRATING EMERGING MARKETS
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What are the three most important considerations when launching a new business venture in an emerging economy?
   
 
 
 
What are the three most significant risks associated with doing business in an emerging economy?
   
 
 
 
What are the most important elements of the consumer value equation when launching a new business venture in an emerging economy?
   
 
 
 
What are the most significant measures of success in an emerging economy?
   
 
 
 
What role do ethnic, cultural, and social considerations play a role in your strategy for penetrating global markets?
   
 
 
 
How do you characterize success in a new and emerging economy?
   
 
 
 
How would you best manage the risk factors associated with doing business in an emerging economy?
   
 
 
 
Identify the success factors and metrics you use when evaluating its performance in emerging economies.
   
 
 
 
How would you adapt your market strategy when you are entering an emerging market? Please describe.
   
 
 
 
In your opinion, what is the single most important success measure you have experienced doing new business in emerging economies?