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FOREWORD

UK University MBA student Study on Hong Kong Domestic Free Television Programme Service, this study is designed to investigate “How to Apply External Knowledge of the Development of Technological Innovations in Hong Kong Domestic Free Television Programme Service”

New technological driven programmes are now on Internet, for example, streaming video Netflix, Hulu, we can streaming TV episodes and movies instantly over the Internet as you want. As a result of iPad, iPhone, Android devices and Youtube are popular in the market, you can watch in anyplace, anywhere and anytime, there are no boundary to enjoy your TV programmes. The attitudes and practices in watching TV are changed, this objective would seek to go beyond the traditional practices uses, audience no need to sit in front of the TV set. This questionnaire is intended to help the market understand both the Hong Kong domestic Free Television Programme Service and Technological Innovations broadcasters and media service providers.

We thank you in advance for your involvement and support and we remain available for any help we may provide you.
 
 
 
Basic information of the person inquired (基本個人資料)

1. Sex: 性別:
 
male 男
 
female 女
 
 
2. Age: 年齡:
 
under低過 21
 
21-30
 
31-40
 
41-50
 
more than 高過 50
 
 
3. Marriage status 婚姻狀况:
 
unmarried 末婚
 
married 已婚
 
 
4. Place of birth 出生地點 ( ×× city ×× country )
 
5. Living at / Expected to be living at 居住地點 / 預計將來居住地點
 
( ××city ×× country )
 
6. Education Background: 教育背景: master or above 碩士或以上 ( ) bachelor or junior college大學或大專 ( ) technical secondary school or below 技術學院或以下 ( )
 
7. Profession: 職業 university student 學生( ) working now 在職 ( ) others 其他 ( )
 
8. Mobile Devices:
 
Except traditional television media, do you have any other mobile devices to watch TV?
 
除了傳統的電視媒體, 你有沒有用其他流動裝置來看電視:
 
 
IOS 蘋果裝置 ( ) Android 安卓裝置 ( ) PC 個人電腦 ( ) Apple TV ( )
 
Youtube / Tudou ( ) Netflix ( ) Hulu ( ) Google TV ( )
 
Others ( ) __________________ (請詳述)
 
 
 
Which of our [PRODUCTS/SERVICES] do you use? Select all that apply.
 
{OPTION 1}
 
{OPTION 2}
 
{OPTION 3}
 
{OPTION 4}
 
{OPTION 5}

 
 
 
How frequently do you purchase from us?
 
Every day
 
Every week
 
Every 2 - 3 weeks
 
Every month
 
Every 2 - 3 months
 
Every 4 - 6 months
 
Once or twice a year
 
 
 
How would you rate your level of satisfaction with us?
 
Highly satisfied
 
Somewhat satisfied
 
Neutral
 
Somewhat dissatisfied
 
Highly dissatisfied
 
 
How much do you rate us on the following attributes?
Well Below Average Below Average Average Above Average Well Above Average
Customer service
Professionalism
Quality of {PRODUCTS/SERVICES}
Understanding customers' needs
Sales staff
Price
 
 
Comment:
   
 
 
 
How likely are you to continue doing business with us?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
How likely is it that you would recommend our [PRODUCTS/SERVICES] to a friend or colleague?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
Do you have any suggestions for improving our [PRODUCTS/SERVICES]?
   
 
 
 
What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
Which category describes your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
What best describes your employment status?
 
Employed full-time
 
Employed part-time
 
Self-employed
 
Not employed, but looking for work
 
Not employed, not looking for work
 
Retired
 
Student
 
Military
 
Homemaker
 
Prefer not to answer
 
Other
 
 
 
 
Which of the following categories best describes the industry you work in?
 
Automotive
 
Advertising
 
Consulting Services
 
Education
 
Entertainment
 
Financial Services
 
Government Services
 
Healthcare
 
Human Resources
 
Information Technology
 
Marketing/Sales
 
Non-Profit
 
Pharmaceuticals
 
Public Relations
 
Technical Services
 
Travel
 
Other
 
 
 
 
Which category best describes your annual income?
 
Under $15,000
 
$15,000 - $29,999
 
$30,000 - $44,999
 
$45,000 - $59,999
 
$60,000 - $74,999
 
$75,000 - $89,999
 
$90,000 or more
 
Prefer not to answer