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  2. 2014
  3. August
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  5. Study of Consumers’ Tyre-Buying Habits
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Hello:
You are invited to participate in our survey, which is designed to study the consumers’ tyre-buying habits and their knowledge of tyre maintenance, in order to enhance road safety in Delhi region. In this survey, approximately 137 people will be asked to complete a survey that asks questions about their's most recent tyre purchase and their knowledge about tyre maintenance. It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Dinesh Kumar (Survey Researcher) at +91 8199927599 or by email at [email protected].

Thank you very much for your time and support. Please start with the survey now.

 
 
 
 
Name
   
 
 
 
Number of years of driving experience:
 
0–5 years
 
6–10 years
 
11–15 years
 
16–20 years
 
21–25 years
 
26 or more years
 
 
 
What is your highest level of education completed?
 
Did not graduate high school
 
High school graduate
 
Bachelor's degree
 
Master's degree
 
Doctorate degree
 
 
 
What is your average annual household income?
 
Less than Rs.1,00,000 per year
 
1,00,000-1,99,999
 
2,00,000-2,99,999
 
3,00,000-3,99,999
 
4,00,000-4,99,999
 
5,00,000-6,00,000
 
More than 6,00,000 per year
 
 
 
What was the reasons for your most recent tire purchases?
 
Emergency purchase
 
Planned replacement of tires
 
 
 
How many tires did you purchase at your most recent tyre purchase?
 
1
 
2
 
3
 
4
 
5
 
 
 
Which condition of tyre you purchased recently?
 
Brand new
 
Used
 
 
How do you rate the importance of following factors while purchasing tyres for your vehicle?
Not at all important Not very important Somewhat important Very important
Brand reputation
Retailer's recommendation
Tyre safety
Price
Appearance
Quality
Warranty
 
 
 
How do you rate the importance of tyres to the overall safety of vehicle?
 
Not at all important
 
Not very important
 
Somewhat important
 
Very important
 
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