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Thank you for participating in the Student Social Media Trends survey!
Here at IAB Canada, we are fully dedicated to the development and promotion of digital advertising in Canada. We conduct Canadian research as well as establish and promote digital advertising standards and practices.
A a Canadian student, your opinion is very important to us! This survey will help us gain insight on student social media trends, such as which platforms you're using, why you prefer certain platforms, what purposes you use them for and how often.
If you do not use any social media platforms, there is no need to take this survey.
Your participation in this study is completely voluntary. If you feel uncomfortable answering any of the questions being asked, you can choose to skip them or withdraw from the survey entirely. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.
If you have questions at any time about the survey or the procedures, you may contact IAB Canada by clicking here.
Click "continue" to start the survey!
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| Please select your age group: |
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| Please select your gender: |
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| Are you in high school or post-secondary education? |
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| How often do you log onto social media networks? |
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| What features do you look for and use the most in a social media channel? Select all that apply. |
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| What form of technology do you use to access social networking channels? Select all that apply. |
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| What are the top reasons for not registering/using certain social networks? |
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| Which social media networks are you part of? Select all that apply. |
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| Out of the social media networks you are part of, on which are you most active? Select all that apply. |
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| Out of all the social media networks you are part of, how many friends/contacts/followers do you have on each of them? Please choose one range per platform.
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| Out of all of your friends/followers/contacts on each of the social media networks, how many have you met in person?
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| Out of all of the social media platforms you use, what features do you use on each of them specifically? Select all that apply.
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| Who do you speak to most often on social networking channels? Select all that apply. |
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| What information do you include and/or share on social networking platforms? Select all that apply. |
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| How often do you alter your online profiles on each of these social media platforms?
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| Would it concern you if a person in a position of authority (e.g. parent, boss, teacher) were to come across your online profile? Select all that apply to you.
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| How do you discover new social platforms/messaging apps? Select all that apply. |
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| How do you utilize privacy settings on social networks? |
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| How do you like to engage with brands in social networks? Select all that apply. |
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| With regards to advertising, select all that apply:
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| What are your favourite social network brand experiences? | | |
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| Is there a new social network or messaging app we have not mentioned that is starting to get popular with your friends? | | |
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| Is there a new social network or messaging app we have that is no longer popular with your friends? | | |
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