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First, we’d like to ask you some basic demographic questions for classification purposes. |
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Please enter the following information in the spaces provided next to the question:
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Now, we’d like to know more about your history with certain golf ball brands. |
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Please indicate your highest level of familiarity with each brand when it comes to golf balls.
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Please rate the following brands in terms of their overall brand reputation when it comes to golf balls:
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* Which golf ball brand(s) would you seriously consider trying in the 2012 golf season? (Select all that apply) |
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* Where do you typically purchase golf balls? |
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* How much would you say you “regularly spend” on a dozen new golf balls? |
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| Please finish the following statements. If you have never heard of a brand below, simply leave blank:
Bridgestone golf balls are....... | | | | Callaway Golf golf balls are....... | | | | Noodle golf balls are....... | | | | Precept golf balls are....... | | | | Titleist golf balls are....... | | | | Strata golf balls are....... | | |
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Now, focusing specifically on the golf ball brand “Strata”, how much do you associate the name “Strata” with the following qualities?
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The next series of questions will ask you to evaluate a new golf ball product concept. Click 'Continue' to view concept. |
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* Which statement best describes how you feel about buying the golf ball described in the concept statement? For description of the concept, Click HERE |
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* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the golf ball? (SELECT ONE)
For description of the concept, Click HERE |
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* How do you feel about the QUALITY of the golf ball? (SELECT ONE)
For description of the concept, Click HERE |
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* How would you rate the golf ball in terms of being NEW and DIFFERENT from other golf balls currently available? (SELECT ONE)
For description of the concept, Click HERE |
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* How likely would the golf ball be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)
For description of the concept, Click HERE |
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| * How much would you expect the golf ball as described above to cost? For description of the concept, Click HERE Please enter the price/dozen in the space provided below($): | | |
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* Does this product:
For description of the concept, Click HERE |
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Now, we’d like you to focus specifically on the packaging for this new golf ball.
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* Overall, how much do you like this packaging? |
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Please rate the package above on a scale of 1 to 5 with 5 indicating that the package VERY STRONGLY conveys the attribute and 1 indicating that the package DOES NOT convey attribute at all.
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Focusing now on just the “Strata” logo below, please tell us what you think of the design? Please pick a rating from the scale below the image:
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Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
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* Which statement best describes how you feel about buying the golf ball described in the concept statement? For description of the concept, Click HERE |
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* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the golf ball? (SELECT ONE)
For description of the concept, Click HERE |
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* How do you feel about the QUALITY of the golf ball? (SELECT ONE)
For description of the concept, Click HERE |
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* How would you rate the golf ball in terms of being NEW and DIFFERENT from other golf balls currently available? (SELECT ONE)
For description of the concept, Click HERE |
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* How likely would the golf ball be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)
For description of the concept, Click HERE |
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| * How much would you expect the golf ball as described above to cost? For description of the concept, Click HERE Please enter the price/dozen in the space provided below ($): | | |
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* Does this product:
For description of the concept, Click HERE |
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Now, we’d like you to focus specifically on the packaging for this new golf ball.
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* Overall, how much do you like this packaging? |
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Please rate the package above on a scale of 1 to 5 with 5 indicating that the package VERY STRONGLY conveys the attribute and 1 indicating that the package DOES NOT convey attribute at all.
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Focusing now on just the “Strata” logo below, please tell us what you think of the design? Please pick a rating from the scale below the image:
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