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Hi,
Do you or did you own an Internet startup that has been successful or unsuccessful? Great. We, of the Utrecht University, are trying to identify success and failure factors at the different stages of the Internet startup life cycle.
You can help us by filling out this survey and share it with other entrepreneurs you know. The survey exists of 6 parts and will take approximately 10 minutes.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions, contact Dirk Jan.
After submitting the survey you've the possibility to benchmark your Internet startup with all answers. After analyzing the results we'll write a research report and sent it to you as well.
Thank you very much for your time and support. Please start with the survey now by clicking on the 'Continue' button below.
Dirk Jan Menkveld
Utrecht University
http://about.me/djmenkveld
[email protected]
and
Prof. Sjaak Brinkkemper
Utrecht University
personal webpage
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| 1. Discovery - finding the customer |
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In this stage you're trying to find out who your customer is. This means answering the question whether your solution is solving a real life problem. Besides this, you:
- create a founding team
- conduct customer interviews
- find value proposition
- build a minimal viable product
- join incubator, first advisors on board
- finance it yourself
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How important is each factor in the discovery stage?
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Working experience: general knowledge of the industry and previously working experience.
Commitment: the state of being dedicated to the startup
Learning: the acquisition of knowledge or skills through experience and apply it
Pivot / adaptability: the ability to shift to a new direction
Business model / plan: the way how the startup creates, delivers, and captures value
Network: a group or system of interconnected people or things that surrounding the startup
Business partners: a commercial entity with which you can form an alliance
Staffing: the process of hiring people (who and why)
Financial capital: the amount of money and assets needed to build a sustainable business
Market / competitors: a combined place of different entities whereby parties engage in exchange
Customers: the people or firms that use the product or service
Incubator / advisors: support from an instance or people in order to accelerate |
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| 2. Validation - validating the business model |
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In this stage you're validating whether your users are willing to pay for your product or service. This means developing your business model. Besides this, you:
- are refining core features
- initiate user growth
- implement metrics and analytics
- get seed funding
- hire first employee
- find your product market fit
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How important is each factor in the validation stage?
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Working experience: general knowledge of the industry and previously working experience.
Commitment: the state of being dedicated to the startup
Learning: the acquisition of knowledge or skills through experience and apply it
Pivot / adaptability: the ability to shift to a new direction
Business model / plan: the way how the startup creates, delivers, and captures value
Network: a group or system of interconnected people or things that surrounding the startup
Business partners: a commercial entity with which you can form an alliance
Staffing: the process of hiring people (who and why)
Financial capital: the amount of money and assets needed to build a sustainable business
Market / competitors: a combined place of different entities whereby parties engage in exchange
Customers: the people or firms that use the product or service
Incubator / advisors: support from an instance or people in order to accelerate |
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| 3. Efficiency - optimizing the product and processes |
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In this stage you're optimizing the business processes and the product / service (customer experience). This includes improving the user acquisition process. Besides this, you:
- refine the value proposition
- improve the user experience
- optimize conversion funnels
- achieve viral growth
- find repeatable sales process and scalable user acquisition channels
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How important is each factor in the efficiency stage?
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Working experience: general knowledge of the industry and previously working experience.
Commitment: the state of being dedicated to the startup
Learning: the acquisition of knowledge or skills through experience and apply it
Pivot / adaptability: the ability to shift to a new direction
Business model / plan: the way how the startup creates, delivers, and captures value
Network: a group or system of interconnected people or things that surrounding the startup
Business partners: a commercial entity with which you can form an alliance
Staffing: the process of hiring people (who and why)
Financial capital: the amount of money and assets needed to build a sustainable business
Market / competitors: a combined place of different entities whereby parties engage in exchange
Customers: the people or firms that use the product or service
Incubator / advisors: support from an instance or people in order to accelerate |
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| 4. Scale - conquering the market |
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In this stage you're accelerating very rapidly in order to create growth aggressively. Besides this, you:
- get a large round
- start massive customer acquisition
- improve back-end scalability
- hire first executive
- implement processes
- establish departments
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How important is each factor in the scale stage?
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Working experience: general knowledge of the industry and previously working experience.
Commitment: the state of being dedicated to the startup
Learning: the acquisition of knowledge or skills through experience and apply it
Pivot / adaptability: the ability to shift to a new direction
Business model / plan: the way how the startup creates, delivers, and captures value
Network: a group or system of interconnected people or things that surrounding the startup
Business partners: a commercial entity with which you can form an alliance
Staffing: the process of hiring people (who and why)
Financial capital: the amount of money and assets needed to build a sustainable business
Market / competitors: a combined place of different entities whereby parties engage in exchange
Customers: the people or firms that use the product or service
Incubator / advisors: support from an instance or people in order to accelerate |
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| Do you consider your startup as a success, failure, or still undecided? |
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| * Please explain your answer shortly. | | |
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* In what stage of the startup life cycle is the startup now?
(in case of failure: in what stage of the startup life cycle did the startup fail?) |
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| * How large is the founding team of the startup? |
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| * Is the founding team more business- or technical centric? |
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| * How many employees do you have beside the founding team? |
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| * Is your product or service targeting a consumer market or an enterprise market? |
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| * Is your product or service targeting the local, regional, national, or international market? |
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| * Where is your startup located? (please provide city and country, e.g.: "Amsterdam, The Netherlands") | | |
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| * When was the startup founded? |
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| What is the name of your startup? (optional; will not be published and will be used more in-depth knowledge) | | |
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| What is the URL of your startup? (optional; will not be published and will be used more in-depth knowledge) | | |
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| 6. Profile of the enterpreneur |
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| * Are you male or female? |
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| * What is the highest level of education you have completed? |
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| * What is your email address? (will not be published; the report will be sent to this email address and on completion of this research project your email address wil be deleted) | | |
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