|
As our goal is to hear what you think, we appreciate your honesty - whether it is positive or negative. Thank you in advance for your time and opinions.
Click 'continue' to begin. |
| |
|
|
|
* 1. Do you have any girls between the ages of 13-19 living in your household? |
| |
|
|
|
|
* 2. What role do you normally play in her selection and purchase of junior sportswear? |
| |
|
|
|
|
* 3. Which state do you live in? |
| |
|
|
|
|
|
As this survey is about junior sportswear, please ask a teen girl in your household to fill it out with you.
By 'sportswear' we mean casual tops, outerwear and bottoms including denim worn for everyday use. 'Junior' is a size/cut/style that is geared towards younger women - so our focus will be the clothing bought for or by teen girls.
Please press 'continue' once she is ready to participate. |
| |
|
|
|
* 1. At which of the following stores have you shopped for any item in the past six months? |
| |
|
|
|
|
|
* 2. At which of the following stores have you shopped with/for your teen girl for junior sportswear in the past six months? |
| |
|
|
|
|
|
* 3. Which of the following junior sportswear brands have you purchased with/for your teen girl in the past six months? |
| |
|
|
|
|
|
* 4. Which of the following junior sportswear brands are your three favorites? (Select up to three) |
| |
|
|
|
|
|
* 5. Into which ethnic group do you classify yourself? |
| |
|
|
|
|
* 6. Into what range does your household income fall? |
| |
|
|
|
|
The following questions relate only to the retailers under the Stage Stores umbrella - this includes Stage, Peebles, Goody's, Palais Royal and Bealls - and how well they meet your needs for juniors sportswear. |
| |
|
|
|
* 7. Which of the Stage Stores retail concepts do you most frequently shop? |
| |
|
|
|
8. How would you rank on the following attributes on a scale of 1-5 (5 is best)?
|
|
| |
|
|
|
The following questions relate to a new junior sportswear brand - first, you will see a sampling of 10 items that you will rank individually. You will then be asked a series of brief questions about the overall line. The line is called SP Classic. |
| |
|
|
9. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
10. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
11. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
12. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
13. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
14. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
15. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
16. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
17. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
18. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
|
|
|
|
|
19. Based on the items you have just seen, how would you rate the overall SP Classic line on a scale of 1-5 (5 is the best)?
|
|
|
|
|
|
| 20. Is there anything specific you would do to make the line more appealing to you? | | |
|
|
|
|
| 21. Does SP Classic remind you of any other brands/stores? | | |
|
|
|
|
The following questions relate to a brand mentioned earlier, Southpole. |
| |
|
|
22. How would you rate the Southpole brand on the following attributes on a scale of 1-5 (5 is the best)?
|
|
|
|
|
23. How surprised would you be to learn that SP Classic brand is made by Southpole?
|
|
|
|
|
|
* 24. Does knowing this make you more, less or just as likely to shop SP Classics? |
| |
|
|
|
|
* 25. If SP Classic were offered at , would you be more, less or just as likely to shop at for junior sportswear? |
| |
|
|
|
|
| 26. Is there anything else you'd like to say to the makers of SP Classic? | | |
|
|
|