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  1. Surveys
  2. 2011
  3. December
  4. S
  5. Stage Stores-Southpole-2
0%
 
 
As our goal is to hear what you think, we appreciate your honesty - whether it is positive or negative. Thank you in advance for your time and opinions.

Click 'continue' to begin.
 
 
 
* 1. Do you have any girls between the ages of 13-19 living in your household?
 
a. Yes, one
 
b. Yes, more than one
 
c. No
 
 
 
* 2. What role do you normally play in her selection and purchase of junior sportswear?
 
a. Primary purchaser for her use
 
b. Influence the style and brand she selects, but not always purchaser
 
c. Minimal or no role
 
 
 
* 3. Which state do you live in?
 
 
 
As this survey is about junior sportswear, please ask a teen girl in your household to fill it out with you.

By 'sportswear' we mean casual tops, outerwear and bottoms including denim worn for everyday use. 'Junior' is a size/cut/style that is geared towards younger women - so our focus will be the clothing bought for or by teen girls.

Please press 'continue' once she is ready to participate.
 
 
 
* 1. At which of the following stores have you shopped for any item in the past six months?
 
a. Stage
 
b. Peebles
 
c. Goody's
 
d. Palais Royal
 
e. Bealls
 
f. JCPenney
 
g. Kohl's
 
h. TJ Maxx
 
i. Marshall's
 
j. Ross
 
k. Target
 
l. Burlington Coat Factory
 
m. Sears
 
n. Macy's

 
 
 
* 2. At which of the following stores have you shopped with/for your teen girl for junior sportswear in the past six months?
 
a. Stage
 
b. Peebles
 
c. Goody's
 
d. Palais Royal
 
e. Bealls
 
f. JCPenney
 
g. Kohl's
 
h. TJ Maxx
 
i. Marshall's
 
j. Ross
 
k. Target
 
l. Burlington Coat Factory
 
m. Sears
 
n. Macy's

 
 
 
* 3. Which of the following junior sportswear brands have you purchased with/for your teen girl in the past six months?
 
a. Baby Phat
 
b. US Polo Association
 
c. Polo/Ralph Lauren
 
d. Soffe
 
e. Heart & Soul
 
f. Southpole
 
g. PINK by Victoria's Secret
 
h. Rocawear
 
i. Candie's
 
j. Mudd
 
k. Angels
 
l. Unionbay

 
 
 
* 4. Which of the following junior sportswear brands are your three favorites? (Select up to three)
 
a. Baby Phat
 
b. US Polo Association
 
c. Polo/Ralph Lauren
 
d. Soffe
 
e. Heart & Soul
 
f. Southpole
 
g. PINK by Victoria's Secret
 
h. Rocawear
 
i. Candie's
 
j. Mudd
 
k. Angels
 
l. Unionbay

 
 
 
* 5. Into which ethnic group do you classify yourself?
 
a. Caucasian or white
 
b. African-American or black
 
c. Hispanic or Latino
 
d. Asian
 
e. Other
 
 
 
 
* 6. Into what range does your household income fall?
 
a. Under $30,000
 
b. $30,000 - $50,000
 
c. $50,001 - $75,000
 
d. $75,001 - $100,000
 
e. $100,000 - $150,000
 
f. Over $150,000
 
 
 


The following questions relate only to the retailers under the Stage Stores umbrella - this includes Stage, Peebles, Goody's, Palais Royal and Bealls - and how well they meet your needs for juniors sportswear.
 
 
 
* 7. Which of the Stage Stores retail concepts do you most frequently shop?
 
a. Stage
 
b. Peebles
 
c. Goody's
 
d. Palais Royal
 
e. Bealls
 
 
8. How would you rank on the following attributes on a scale of 1-5 (5 is best)?
1 (Worst/Least) 2 3 4 5 (Best/Most)
* a. Size of junior sportswear selection
* b. Junior sportswear brands I want to purchase and wear
* c. Style of junior sportswear I want to wear
* d. Reputation of store among teen girls
* e. Range of items from casual to more dressy
* f. A store that understands what teen girls want
* g. A store environment that is fun and pleasant
* h. Good value for the money on junior sportswear
* i. A store I expect to visit again and again for junior sportswear
* j. A store that has items to make the whole family happy
* k. Your overall satisfaction with the store
 
 
 
The following questions relate to a new junior sportswear brand - first, you will see a sampling of 10 items that you will rank individually. You will then be asked a series of brief questions about the overall line. The line is called SP Classic.
 
 
9. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
10. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
11. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
12. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
13. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
14. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
15. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
16. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
17. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
18. How would you rank the item shown above on the following attributes on a scale of 1-5 (5 is best)?
1 Worst/Least 2 3 4 5 Best/Most
* a. Fits my sense of style
* b. Would look good on my body
* c. Would be something I would wear all the time
* d. Would consider buying if the price is right
 
 
19. Based on the items you have just seen, how would you rate the overall SP Classic line on a scale of 1-5 (5 is the best)?
1 (Worst/Least) 2 3 4 5 (Best/Most)
* a. The overall look of the line
* b. How well the colors fit my sense of style
* c. The name 'SP Classic'
* d. Is targeted to my age group
* e. How popular it would be with my friends
* f. How unique the look is compared to other lines
* g. Could become one of my favorite brands.
* h. I would more frequently visit a store that offered it
 
 
 
20. Is there anything specific you would do to make the line more appealing to you?
   
 
 
 
21. Does SP Classic remind you of any other brands/stores?
   
 
 
 


The following questions relate to a brand mentioned earlier, Southpole.
 
 
22. How would you rate the Southpole brand on the following attributes on a scale of 1-5 (5 is the best)?
1 (Worst/Least) 2 3 4 5 (Best/Most)
* a. Is made for people like me
* b. Fits my sense of style
* c. Is popular with my friends
* d. I am more likely to shop a store if it offers Southpole
 
 
23. How surprised would you be to learn that SP Classic brand is made by Southpole?
1 (Not Surprised at all) 2 3 4 5 (Extremely Surprised)
*  
 
 
 
* 24. Does knowing this make you more, less or just as likely to shop SP Classics?
 
a. More likely
 
b. Less likely
 
c. Just as likely
 
d. Don't know
 
 
 
* 25. If SP Classic were offered at , would you be more, less or just as likely to shop at for junior sportswear?
 
a. More likely
 
b. Less likely
 
c. Just as likely
 
d. Don't know
 
 
 
26. Is there anything else you'd like to say to the makers of SP Classic?
   
 
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