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  1. Surveys
  2. 2016
  3. October
  4. S
  5. SSVDM: Music Marketing Strategy
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Exit Survey
 
 
Welcome to Headlights and White Lines. The basic principal of our Music Marketing Strategy is to give you the tools and guideance you need to run your band in the same way that you’d run a digital start up. Music is now essentially a digital business, and by applying the same techniques you’d apply to any business to running the band you'll see your fanbase grow, sales increase, and be better equipped to achieve your own personal goals as a band.

There are some key stages to making this work and this is the first - Defining what it is you want to acheive and reviewing where you are. Whilst we conduct our own review of your online presence and marketing we'd like you to fill in this short questionnaire so we understand your point of view on some key areas. 

There are 2 parts to this questionnaire. The first 3 questions are about what you want to acheive and why. Your answers in this section help focus our efforts on the strategic areas of music marketing that will help you acheive your goals.. The more information you can give us in this section the better. If you run out of space feel free to send us longer answers via email to [email protected] with your band name as the subject line.

The last 6 questions are a self assessment based around several areas of marketing that, if used correctly, will generate traffic to your music. We want to get a sense of where you are currently and work out where the gaps are. We then link all of this back to the first part and our own review of your online presence before presenting back our thoughts.
 
 
 
* Overall what do you want to achieve as a band (be realistic)? How close to your goals do you think you are, and where do you think the gaps are? Provide as much information as possible.
   
 
 
 
* What are the top 3 priorities for the band in the next 12 months? Why these 3 and what have you put in place so far to help you achieve them?
   
 
 
 
* And finally the top 3 things you struggle with the most as a band at the moment? e.g. getting people to gigs, selling CDs etc. Tell us why you think you're struggling and what you're trying to do to make them easier.
   
 
 
 
* How often do you send newsletters to your mailing list? 
 
1 - Never
 
2 - Infrequently/Randomly
 
3 - Regularly
 
4 - We don't have a mailing list
 
 
 
* How regularly do you update the blog on your website?
 
1 - It hasn't been updated in over a month
 
2 - At least once a month but random/infrequent posts
 
3- Regularly, usually once or twice a week
 
4 - We don't have a blog on our website
 
 
 
* Does your music get a lot of radio play? (internet radio, podcasts etc all count as well as mainstream stations)
 
1 - We rarely get played on the radio
 
2 - We are played on a few radio stations but not many
 
3 - Lots of radio play reasonably regularly
 
4 - We've never been played on the radio
 
 
 
* Has your latest release had many reviews? (magazines, blogs, zines, newspaper, online or physical, national or local, recognisable source and unknown all count)
 
1 - Not many
 
2 - A few
 
3 - Lots of reviews
 
4 - It's never been reviewed
 
 
 
* How regularly do you post content online? (Facebook Page, Twitter, Instagram etc)
 
1 - Rarely
 
2 - Infrequently/Radomly
 
3 - Regularly
 
4 - We never post anything
 
 
 
* At gigs tick if you think you do any of the following SUCCESSFULLY (select as many as you like, and be honest)
 
Sell T-Shirts
 
Sell CDs
 
Sell or give away smaller items e.g. Badges/Plectrums etc
 
Collect e-mail addresses
 
Give out business cards
 
Chat/mingle etc with the audience after the show
 
Watch the other bands
 
Annouce your next gig(s) on stage