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Thank you so much for participating in this survey. Your input will help companies design better products for you and your family.
 
 
Do you, or does anybody else in your family, work for:
 
A packaged goods company
 
A toy company
 
A food and beverage company
 
Product development
 
Marketing research
 
A TV or movie studio
 
None of the above

 
 
Which of the following have you done in the past week? Check all that apply.
 
I prepared coffee at home for myself
 
I bought coffee at a coffee shop or café
 
I bought coffee at a fast food store
 
I bought coffee at a convenience store
 
I prepared coffee at work
 
None of the above

 
 
For the coffee which you prepare at home, what method do you use most often?
 
Multi-cup ( 2 cup,4 cup etc.) drip coffee maker, coffee brewer or percolator
 
Multi cup French press coffee maker
 
Single serve coffee makers using pods such as Keurig’s K Cup, Breville, Senseo etc.
 
Single serve drip coffee makers
 
Single serve French press
 
Espresso makers
 
Instant coffee
 
Single cup filter (pouring hot water into filter)
 
 
Are you:
 
Male
 
Female
 
 
How old are you?
 
<20
 
20-24
 
25-29
 
30-34
 
35-39
 
40-44
 
45-50
 
51-54
 
55+
 
 
What brand of single serve coffee maker do you use?
 
Nespresso
 
Keurig
 
Aeropress
 
Breville
 
Cuisinart
 
Bunn
 
Bosch/Tassimo
 
Senseo
 
Black and Decker
 
Hamilton Beach
 
Other
 
 
 
 
What model name and/or number is your coffee maker?
   
 
 
 
What brand of single serve drip coffee maker do you use?
 
Bunn
 
Keurig
 
Hamilton Beach
 
Senseo
 
Melitta
 
Other
 
 
 
 
What brands of instant coffee do you use regularly? Check all that apply.
 
VIA (Starbuck's)
 
Nescafe
 
Tasters Choice
 
Sanka
 
Folgers
 
Maxwell House
 
Other
 
 
 
Please think about the last time you prepared coffee at home.
How many cups of coffee did you prepare at one time?
 
1 cup
 
2 cups
 
3 cups
 
4 or more cups
 
 
Where all the cups for yourself or for somebody else as well?
 
Only for myself
 
For myself and other family members
 
For myself and friends
 
 
First Cup:     
   oz.
 
 
Second Cup:
   oz.
 
 
Third Cup:    
   oz.
 
 
 
 
 
Again, thinking about the last time you prepared coffee at home for yourself, was it:
 
Hot coffee
 
Iced coffee
 
 
 
How long did it take from the time you prepared your first cup of coffee till you started drinking it?
 
I drank it immediately
 
I waited awhile before I drank it
 
 
 
It took    minutes from the time I prepared it till I started drinking it
 
 
First drink     
   minutes
 
 
Second drink
   minutes
 
 
Third drink     
   minutes
 
 
 
 
 
What type of container did you use to drink your coffee at home?
 
Disposable Cup/Mug
 
Reusable Plastic Travel Cup/ Mug
 
Insulated Reusable Plastic Cup/Mug
 
Steel Travel Cup/ Mug
 
Plastic Desktop Mug
 
Steel Desktop Cup/Mug
 
Steel Insulated Vacuum Bottle
 
Glass Cup/Mug
 
Ceramic Cup/ Mug
 
Other
 
 
 
 
Did your drink maintain a desired temperature throughout the time you drank it?
 
Yes
 
No, and I reheated it
 
No, but I didn’t reheat it
 
 
Did you add any liquids such as milk, cream or creamer to your coffee?
 
Yes
 
No
 
 
 
Thinking now of all the cups of coffee you prepared, did you finish drinking all of them at home or did you take one or more cups with you away from home?
 
I took some or all of the coffee away from home
 
I finished it at home
 
 
What type of container did you use to take your coffee with you away from home?
 
Disposable Cup/Mug
 
Reusable Plastic Travel Cup/Mug
 
Insulated Reusable Plastic Cup/Mug
 
Steel Travel Cup/ Mug
 
Plastic Desktop Mug
 
Steel Desktop Cup/Mug
 
Steel Insulated Vacuum Bottle
 
Glass Cup/Mug
 
Ceramic Cup/ Mug
 
Other
 
 
 
 
You said that you use a most often to make your coffee. How long have you been using this method?
 
Less than six months
 
Six months to a year
 
Over a year
 
 
Why did you choose ? If you used another method of coffee making before, what makes this method better than previous methods you used? In your answer please mention what previous method(s) you used.
   
 
 
Why is this your preferred method of making coffee? What makes it better than other methods?
   
 
 
You said that you use a most often to make your coffee. Do you use any other methods, in addition to this one?
 
Yes
 
No
 
 
What other methods do you use? Check all the methods you use.
 
Multi-cup ( 2 cup,4 cup etc.) drip coffee maker, coffee brewer or percolator
 
Multi cup French press coffee maker
 
Single serve coffee makers using pods such as Keurig’s K Cup, Breville, Senseo etc.
 
Single serve drip coffee makers
 
Single serve French press
 
Espresso makers
 
Instant coffee
 
Single cup filter (pouring hot water into filter)
 
Other
 

 
 
Does your coffee maker enable you to make tea as well?
 
Yes
 
No
 
 
How often do you use your coffee maker to make tea?
 
Never
 
Rarely
 
Occasionally
 
About 1-3 times a month
 
About 1-3 times a week
 
Every day or almost every day
 
 
When you use it to make tea, what do you make most often?
 
Hot tea
 
Iced tea
 
Finally, just a few questions for classification purposes:
How would you describe your employment status?
 
Work full time
 
Work part time
 
Stay at home/homemaker
 
Unemployed
 
Student
 
 
 
What is the highest level of education you have achieved?
 
High School
 
Some college
 
College graduate
 
Graduate school
 
 
 
What is the annual income of your household?
 
$24,000 or under
 
$25,000 – 34,000
 
$35,000 - 50,000
 
$51,000 – 75,000
 
$76,000 – 100,000
 
$101,000- 125,000
 
$126,000 – 150,000
 
>$150,000
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