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Good morning/afternoon/evening,
My name is …………….. and I am calling from Showtime.
As a valuable subscriber to Showtime we are always interested in getting your opinion regarding our programs and channels’ content. Can you kindly give me a few minutes of your time to answer a few questions that will help me identify your areas of interest and preferences with this regard.
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DO NOT ASK THIS QUESTION JUST ENTER THE CUSTOMER COUNTRY THAT YOU ARE CALLING
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Which country do you reside?
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First I would like to know which languages do you speak/understand?
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What are the different genres of programs that you are interested in? (Unaided)
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If the customer says he is interested in Sports in the question above, simply click yes. ONLY ask if he does not mention above.
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Are you interested in sports?
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Do you watch football on TV?
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What are the football leagues that you are interested in and keen on watching on TV?
(Int: First allow spontaneous answers, then for leagues in the list below that were not mentioned spontaneously by respondent, read one at a time and ask him if he watches it on TV)
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(Int) Please indicate here if English Premier League was selected above
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On which channels do you watch the English Premier league Games? (Unaided)
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| **Ask Q7 for Arabic speakers only. For non-Arabic speakers, circle option b**
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Do you watch the games with commentary in Arabic or English?
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How many out of 10 English Premier League games do you watch per week?
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Do you watch any Showtime sports programs on the English Premier League or watch only the Games?
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Which sports programs on The English Premier league do you watch?
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(Int: Ask Q11 for Arabic speakers only. For non-Arabic speakers, circle option b)
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| In which language do you watch these sports programs on The English Premier League? |
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On a 10-point scale I would like you to rate your level of satisfaction with Showtime coverage of the English Premier League in general?
A score of 10 means you are fully satisfied with Showtime coverage of the English Premier League games and a score of 0 means you are not satisfied at all. A score that is closer to 10 reflects a more positive attitude whereas a score that is closer to 0 reflects a more negative opinion.
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ONLY ask if they watch the games in ARABIC
ow on this same 10-point scale explained, I would like you to rate the following commentators?
(Select 1 checkbox per commentator)
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(Int: Ask Q14 for those who mentioned that they watch sports programs on English Premier League (Q 9))
You said you watch sports programs on the English Premier League, can you kindly rate your level of satisfaction with each of the following analysts/presenters, and that is on the same 10-point scale as before?
(Int: For Non-Arabic speakers, ask only about Rob, Derek and Western Guests Analysts)
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| What are the improvements you suggest to make Showtime coverage of the English Premier League a perfect coverage?
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| (Int: For those who have mentioned they watch the European Champions’ League (Q5), ask the following question)
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You told me before that you are interested in the European Champions League and keen on watching it on TV. If Showtime was to bring this League to its platform to be shown exclusively on its sports channels, how much more would you be willing to pay for your monthly subscription to have access to this League?
(Int: Allow for spontaneous answers and circle the relevant range below)
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Demographics
Finally a couple of questions on your age and nationality:
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| To which of the following age brackets do you belong? |
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What is your Nationality?
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Second nationality (if applies)
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