social media as a marketing tool

* Does your company use social media for marketing/brand awareness?

Yes

No

Which social media site does your company use the most?

* Also, does your company use traditional media for the products/services (T.V, Radio, Newspaper)? (If yes, please specify the media that you use)?

Yes

NO

If yes (specify)______________

*

For what purpose/s does your organisation use social media? (Select all that apply)?

To advertise products/services

To gain feedback from customers

To engage (in conversation) with customers

To offer promotional items e.g. coupouns/gift vouchers

For business to business purposes e.g. LinkedIn

To increase brand awareness

Other(specify),..................

Please state how much you agree with each statement?

In your company, what are the benefits you get by using social media for advertising your company's brand and products or for creating brand awareness?

Increased Brand Recognition

Improved brand loyalty

Better Brand recall

Improved Customer Insights

Richer Customer Experiences

More Inbound Traffic

* According to you, is social media costly as compared to traditional media ?

Yes

No

* What challenges does your company face while using social media for brand awareness? (Select all that apply)?

Creating a social media marketing strategy

Content quantity over quality

How to grow your audience

Getting negative comments

Measuring ROI

* If you are asked to rate the effectiveness of the "other‟ marketing channels in comparison to social media networks, would you say that they are ?

More effective

Neutral

Less effective

Name