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Hello:
~This is the survey that will launch to advisors, however we wanted to get the Steering Committee and Project Team to take the survey and we will subsequently capture feedback from you.~
LPL Financial is conducting an important study that will enable us to better understand how you use social media technologies today and how you could foresee using social media and collaboration technologies to enhance and grow your business. We are asking you to complete a short online survey. It is easy to fill out and your responses will be kept confidential. We appreciate your assistance, as your participation is essential for LPL to continue to provide great service, support and technology.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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For your information, here are some definitions for terms used throughout this survey:
Social Media is defined as a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well.
Collaboration is defined by the act by which people come together, regardless of location, to jointly produce knowledge work.
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Please tell us a little about yourself:
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Please tell us a little about yourself:
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| Which of following types of social media technologies or services do you have a profile or account with or have used, whether personally or professionally? (Check all that apply) |
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Communication sites that deliver messages in the form of a Blog or a Micro Blog (Twitter)
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Social Networking sites where users can create their own profiles and interact with others holding similar interests (this could be a site that behaves like Facebook, MySpace, or Yahoo Groups)
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Professional Networking sites for company and recruitment or research (e.g. Linked-In)
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Event planning and organizing sites (e.g. Meetup.com)
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Collaboration sites where news articles or definitions and social tagging can be shared (e.g. Wiki, StumbleUpon, Delicious, Digg)
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Multimedia sites where you can share video, photos or live casts (e.g. YouTube, Picasa, Skype)
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Teleconferencing sites that allow for video, presentations, desktop sharing and webinars (e.g. WebEx)
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| Which of the following best captures how you would define social media? (Check all that apply) |
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| If using any of the following social media technologies, please share whether you are using them personally, professionally , or both:
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| If you are using social media, what activities have you participated in online, whether personal or professional? (Check all that apply) |
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| Who do you see yourself most likely engaging with through the use of social media? |
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| What are the top reasons that you are using social media in your business? |
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| Select your top social media tools which have surprisingly improved the efficiency of your collaboration with business stakeholders (e.g. clients, colleagues, staff). (Check all that apply.) |
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| If you use social media in your business, how long have you been using it for business? |
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| How much time do you spend using social media technologies (Facebook, Linked-in, blogs, etc) on a weekly basis? |
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Imagine if you could access an enterprise-level, centralized social media tool, through LPL Financial, that could support communication and increase productivity in your place of business.
Knowing what you know of social media technologies today, please rate the following uses of social media on a scale from 1 to 5, with 1 being very valuable to 5 being not valuable. Social Media tools to:
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| How could social media or an online collaboration site help your business? |
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| When it comes to engaging in social networking technologies in the workplace, on a scale of 1 to 5, 1 being Strongly Disagree and 5 being Strongly Agree, please rank the following:
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