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Dear Smart Device User,


We’d like to ask you some questions about your smart device so we can understand your usage and build the best products and services for you. Please take a few minutes to complete our confidential survey. The survey will take approximately 7 minutes to complete.

Your information will only be used for our research purposes.


Thanks for your help!


Research Team


Please note - this survey is best viewed on a computer or tablet device.
 
 
 
* Which of the following best describes your current age?
 
 
 
* What kind of smart device do you use most often?
 
Apple iPhone 3G or earlier
 
Apple iPhone 3GS or later
 
Apple iPod Touch
 
Apple iPad
 
Android Device 2.0 or earlier
 
Android Device 2.1 or later
 
I do not use any of the above
 
 
 
* Do you have any of the following social networking applications on your smart device? (check all that apply)
 
Twitter
 
Facebook
 
Orkut
 
Google Plus(+)
 
LinkedIn
 
MySpace
 
Other, please describe
 
 
I do not have any of these applications on my smart device

 
 
On average, how often do you access the following applications on your smart device?
* ${piping_text}
 
 
 
* What are your top 2 reasons for accessing these social networking applications? (check your top 2 reasons)
 
Comment on friends posts/photos
 
Upload/share photos
 
Searching for friends/contacts
 
Stay in touch with friends/family/colleagues
 
Share my location
 
Update friends/family/colleagues one what’s going on with me
 
Accept friend request
 
Killing time
 
Share my current activity
 
Other, please describe
 

 
 
 
* Have you had issues with any of the following using your social networking applications on your smart device?(check all that apply)
 
Tagging someone in a photo/video
 
Setting up a public group
 
Logging in or connecting to your account
 
Uploading/sharing videos
 
Posting a status update
 
Setting up a private group
 
Viewing other’s information/profile
 
Communicating with multiple connections at the same time
 
Adding/removing contacts
 
Searching for friends/family
 
Making a connection with people you just met
 
Uploading/sharing photos
 
I have not had issues with the social networking applications on my smart device
 
Other, please describe:
 

 
 
 
* Do you have any of the following concerns when using your social networking applications on your smart device? (check all that apply)
 
Who sees my connections/friends information
 
Tagging yourself or others in photos/videos
 
Entering my email address to login
 
Accepting friend requests
 
Showing my current location
 
Making posts to walls/feeds unintentionally
 
Sharing my contact information
 
I do not have any concerns when using my social networking applications
 
Other, please describe:
 

 
 
 
* Do you have any of the following messaging applications on your smart device? (check all that apply)
 
GroupMe
 
Yahoo! Messenger
 
Google Chat
 
Google Huddle
 
Facebook Messenger
 
Meebo
 
Skype
 
ChatMe
 
What’s Up Messenger
 
Voxer
 
I do not have any of these applications on my smart device
 
Other, please describe:
 

 
 
On average, how often do you access the following applications on your smart device?
* ${piping_text}
 
 
 
Please describe a common scenario where you would use your messaging application. (please be specific to help us understand the context of when/how you use your instant messaging application)
   
 
 
 
* Do you have any of the following photo applications on your smart device? (check all that apply)
 
Color for Facebook
 
Flickr
 
Path
 
Batch
 
Instagram
 
SnapMyLife
 
LiveShare
 
Other, please describe:
 
 
I do not have any of these applications on my smart device

 
 
On average, how often do you access the following applications on your smart device?
* ${piping_text}
 
 
 
* What are your top 2 reasons for accessing these photo applications on your smart device? (check your top 2 reasons)
 
Upload videos
 
Share photos
 
Upload photos
 
Take better videos
 
Edit photos
 
Share videos
 
Take better photos
 
Killing time
 
Edit videos
 
Organize videos
 
Organize photos
 
Other, please describe:
 

 
 
 
* Have you had issues with any of the following using your photo applications on your smart device? (check all that apply)
 
Logging in or connecting to your account
 
Sharing the photos with multiple people
 
Uploading photos
 
Sharing photos
 
Uploading videos
 
Sharing videos
 
Adding/removing contacts
 
Viewing other’s photos
 
Tagging someone in a photo/video
 
Setting up a private group
 
Setting up a public group
 
Searching for friends/family
 
Making a connection with people you just meet
 
I do not have issues with any of these
 
Other, please describe:
 

 
 
 
* Do you have any of the following concerns when using your photo application on your smart device? (check all that apply)
 
Who sees my connections/friends information
 
Sharing my contact information
 
Entering my email address to login
 
Showing my current location
 
Who sees my photos
 
Making posts to walls/feeds unintentionally
 
Tagging yourself or others in photos/videos
 
I do not have any concerns when using my social networking application
 
Other, please describe:
 

 
 
What would you do if there was an application that allowed you to quickly create private groups to share messages, photos and your location instantly to everyone in the group at once?
* Download and try the application
* Research the application on blog/review sites
* Ask others about the application
* Read more about the application in the app store
 
 
 
* How do you typically hear about apps for your smart device? (check all that apply)
 
App review websites
 
Online blogs
 
Google Search
 
From post on a social network, i.e., Facebook, Twitter, etc.
 
Emails I subscribe to
 
RSS feeds
 
From friends, family or colleagues
 
iTunes/the Apple App store
 
Android Market
 
Print magazines
 
Company websites
 
None of the above
 
Other, please describe:
 

 
 
 
* What are the top 2 considerations that help you decide whether or not you will download an app? (check your top 2)
 
Application description
 
Star ratings
 
Price
 
How much it drains my battery
 
Application screenshots/images
 
How easy it is to use
 
How quickly it downloads onto my device
 
Customer reviews
 
# of installs
 
Online review/blog recommendation
 
Friend/family/colleague recommendation
 
App logo
 
Other, please describe:
 

 
 
 
* How would you categorize the apps that you use on a regular basis?
Please assign a percentage amount for each category for the apps that you use on a regular basis.
(please enter the % amount next to each category, note: your percentages must add up to 100%)
Utility (calendar, gps, maps, etc.)
News
Communication (email, chat, etc.)
Photos
Music
Sports
Other
Social Networking (Facebook, Twitter, LinkedIn, etc.)
Entertainment (games, movies, etc.)
Stock/Finance
0
Values must add up to 100
 
 
 
* Do you do any of the following at least once every few months? (check all that apply)
 
Send out group text messages to multiple contacts at once
 
Go out shopping with friends/family/colleagues
 
Attend music concerts/shows with friends/family/colleagues
 
Go on trips with friends/family/colleagues
 
Travel with tour groups
 
Attend sporting events with friends/family/colleagues
 
Go out to the movies with friends/family/colleagues
 
Attend conventions with friends/family/colleagues
 
Send out group emails to multiple contacts at once
 
I don’t do any of these on a regular basis

 
 
 
* Out of the following, which best describes you?
 
Introvert: I keep to myself – I’d prefer to be alone vs. with others
 
Extrovert: I am social – I’d prefer to be with people vs. being alone
 
I’m not sure
 
 
 
* What is your gender?
 
Male
 
Female
 
I’d prefer not to answer
 
 
 
* Are you a parent with children currently living with you in the same household?
 
Yes
 
No
 
I’d prefer not to answer
 
 
 
* Please select which age groups your children fall into. (check all that apply)
 
0 – 2 yrs.
 
3 – 5 yrs.
 
6 – 12 yrs.
 
13 – 16 yrs.
 
17 – 18 yrs.
 
Over 18 yrs.

 
 
 
* What is the highest level of education you received?
 
 
 
* What is your approximate household income for 2011?
 
 
 
* Which of the following categories best describes the type of work you do?
 
 
 
* May we contact you if we have additional questions?
(You will be rewarded for your time if you are re-contacted.)
 
Yes
 
No
 
 
 
First Name
   
Last Name
   
Phone Number with area code
   
Email Address
   
 
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