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Hello: I am an ACCA student who is currently undertaking a Research and Analysis Project in order to obtain my degree in BSc.(Hons) in Accounting from Oxford Brookes University. The topic of this project is “The Marketing of Singapore Airlines and Its Effectiveness”. I appreciate your kind participation in this survey which assists the analysis for this study.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinion.
Thank you very much for your precious time. |
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You feel safe, secured and comfortable when flying with SIA. |
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Do you agree that SIA brand is reputable and trustworthy? |
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What do you think of SIA cabin environment? |
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Are you satisfied with the punctuality performance of SIA flights? |
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Are you satisfied with the list of SIA destinations? |
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Which other airline companies have you flown with in the past? |
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