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Consent Form
COLLEGE-AGE STUDENTS ONLINE SHOPPING BEHAVIOR

You are invited to be in a research study of the examining how the benefits of using an online marketplace (www.amazon.com or www.overstock.com) influence purchase intention. You were selected as a possible participant because you are a college student. We ask that you read this form and ask any questions you may have before agreeing to be in the study.

This study is being conducted by Devin Cahalane, Rianna Ramnarain, Ashley Quinn, and Chelsea Rae Wilczynski, students in FASH245: Research Methods for the Fashion Industry in Fashion Design and Retailing program at Framingham State University, under the direction of Hae Won Ju, a professor in the fashion design and retailing program.
Background Information
The purpose of this research is to investigate the influences of discounts, convenience, and selection, offered by online marketplaces, on college-age students’ apparel purchasing behavior.

Procedures:
If you agree to be in this study, we would ask you to complete an online questionnaire, one time, which will approximately take 10 minutes.
Risks and Benefits of being in the Study
Your participation in this study features no risk and there are no direct benefits of participating in this study.

Compensation:
There is no compensation for participating in this study.

Confidentiality:
The records of this study will be kept private. In any sort of report we might publish, we will not include any information that will make it possible to identify a subject. Research records will be stored securely and only researchers will have access to the records.

Voluntary Nature of the Study:
Participation in this study is voluntary. Your decision whether or not to participate will not affect your current or future relations with the University. If you decide to participate, you are free to not answer any question or withdraw at any time without affecting those relationships.


Contacts and Questions:
The lead researchers conducting this study are Devin Cahalane, Rianna Ramnarain, Ashley Quinn, and Chelsea Rae Wilczynski. You may contact them via email ([email protected]). You can also contact professor Hae Won Ju ([email protected]) for questions.

You can print out this consent form for your records.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
Have you purchased something online within the past month?
 
Yes
 
No
 
 
If yes, what did you purchase?
   
 
 
 
Have you purchased something from an online marketplace within the past month?
 
Yes
 
No
 
 
 
If yes, what did you purchase?
   
 
 
 
Would you say your last purchase from an online marketplace was satisfactory?
 
Yes
 
No
 
 
 
What is your favorite online marketplace?
   
 
 
 
How much do you spend purchasing apparel from online marketplaces per month?
   
 
 
 
What type of apparel do you tend to purchase online?
 
Shoes/Footwear
 
Shirts
 
Pants
 
Dresses
 
Jackets
 
Intimate Apparel (e.g. underwear, socks, bra, etc.)
 
 
 
How many hours per week do you spend shopping online?
 
None
 
1-3 hours
 
4-6 hours
 
7-9 hours
 
10 or more hours
 
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