Shoes, shoes, shoes

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Dear Sir/Madam,

You are invited to participate in our survey about the use of shoes and a little about NIKE. In this survey, approximately 50 - 100 people will be asked to complete the survey.It will take approximately 10 -15 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Abel Cherian at 9008785928 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Name:

Age and Gender: {Please use a comma to seperate the age and the gender}

years

Monthly family income:

Rs. 10,000 – Rs. 50,000

Rs. 50,000 – Rs. 1,00,000

Rs. 1,00,000 – Rs. 3,00,000

> Rs.3,00,000

What is the sport (s) that you actively follow or play? {Enter multiple sports using commas}

What brand (s) of informal shoes do you currently use?

Do you use separate shoes for sports and casual wear? If so what band (s) of casual shoes do you use? { If none please type in NA }

Why do you prefer the brands that you normally use?

Please allocate 100 points between the mentioned factors such that the total of all the points awarded totals 100. {For e.g. Comfort - 10, Style -10, Price - 10, Availability - 10, Peer group preferences - 10, Brand name - 10, Quality - 40, Total - 100 }

a. Comfort

b. Style

c. Price

d. Availability

e. Peer group preferences

f. Brand name

g. Quality

Have you owned a pair of NIKE shoes at any point?

What is the one thing/things you would like to change about NIKE? {If you do not have any comments please type in NA}

Please contact [email protected] if you have any questions regarding this survey.