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  1. Surveys
  2. 2013
  3. November
  4. S
  5. ShelfGenie
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Exit Survey
 
 
As you know, we have contracted with Northstar to conduct a 4-month marketing and brand strategy project for us. As part of their work, they would like to learn from your thoughts on marketing activities, and have developed a brief survey to capture a broad-based perspective of our marketing.

The purpose of this survey is to quickly gather input on ShelfGenie marketing activities from the entire franchisee universe. We need full participation for this to be most useful, and therefore have kept the questions brief and to the point. This should only take about 10 minutes to complete.

Your individual response is completely anonymous, unless you wish to offer your name at the end. If you have any questions, please contact us, or Michael Sinclair from Northstar.

Thank you,
Allan and Courtney
 
 
In your territory, which of the following tactics do you believe are most critical to creating consumer demand for ShelfGenie (generating high-quality leads and positioning the brand)?
Not at all criticalMost critical
1 2 3 4 5 6 7 8 9 10 N/A
* Designer time with homeowners
* Website
* Local shows - arts & crafts, street fairs, cooking, etc.
* SEO
* Magazine ads
* Radio ads
* Angie's List
* B/W newspaper ads
* Home parties (like Tupperware, Pampered Chef, Princess House)
* Solutions magazine
Not at all criticalMost critical
1 2 3 4 5 6 7 8 9 10 N/A
* MoneyMailer
* 3rd part referrals/relationship marketing
* ValPak
* TV ads
* SEM (banner ads, retargeting - where people who searched for pull-out shelves have an ad for ShelfGenie pop up in their search engine or when reading an article)
* Home shows
* Photography
* Social media
* Videos
 
 
What other marketing tactics have you found most effective (if any)?
   
 
 
In your opinion, how are we currently performing on these same elements?
PoorExcellent
1 2 3 4 5 6 7 8 9 10 N/A
* Local shows - arts & crafts, street fairs, cooking, etc.
* Photography
* Radio ads
* Home parties (like Tupperware, Pampered Chef, Princess House)
* Videos
* MoneyMailer
* ValPak
* TV ads
* Angie's List
* Website
PoorExcellent
1 2 3 4 5 6 7 8 9 10 N/A
* SEO
* Home shows
* Magazine ads
* Solutions magazine
* SEM (banner ads, retargeting - where people who searched for pull-out shelves have an ad for ShelfGenie pop up in their search engine or when reading an article)
* B/W newspaper ads
* Social media
* 3rd part referrals/relationship marketing
* Designer time with homeowners
 
 
From a marketing and promotion standpoint, what should we do more?
   
 
 
From a marketing and promotion standpoint, what should we do less?
   
 
 
* Approximately what percentage of revenue do you spend on marketing?
   
 
 
What are your 3 largest line items in your marketing budget?
   
 
 
 
Please share any other ideas, suggestions, and comments about what could make this marketing strategy project more successful. Feel free to leave your name here, if you would like us to know who provided this feedback. Thank you for your time.
   
 
You are our greatest marketing resource and our greatest source of information
about how best to grow ShelfGenie and your business.
Please keep this survey and your responses confidential.