Shampoo Commercials | QuestionPro

Good day! We are advertising students from De La Salle University-Manila conducting a research about shampoo TV commercials. We request you to participate in this survey and express your answers as honestly as possible. Thank you so much! :D

1. Which brand of shampoo are you using now?

2.What other brands of shampoo do you see in the market?

3.Do shampoo TV commercials with celebrity endorsers influence your purchase decision?

Yes(proceed to # 4)

No(proceed to # 6)

4.How does celebrity endorsing affect your purchase decision? You buy the product because…(check all that applies)

a. You admire the celebrity endorser

b. You like how nice the hair looks on TV

c. The celebrity sounds convincing

d. You base it on their testimonials

e. You like how they whip their hair back and forth

Others(Pls Specify):

5. In what way do celebrity endorsers affect you?(check all that applies)

6.What other characteristics do you look for in shampoo TV advertisements? (check all that applies)

7.What makes you choose a brand over another?

8.What are the other reasons why you buy your brand of shampoo? (Ex: for dry hair, anti-dandruff, oily hair, etc.)

9. Below are the parameters that assume compatibility between the celebrity and brand image. Which do you think is the most important in among the following? Rate from 1 to 5. (1 as the lowest and 5 as the highest)