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Will you be receptive to a brand that uses short films instead of a runway show to present their collection?
 
Yes
 
No
 
 
 
Do you prefer printed designs rather than plain fabrics?
 
Yes
 
No
 
 
 
Is it easy to find fresh, playful garments in the current market?
 
Yes
 
No
 
 
 
Would you like to know about the creative process behind the concept of the clothes you wear?
 
Yes
 
No
 
 
 
Would you be more likely to buy a garment if you know it will be produced in England?
 
Yes
 
No
 
 
 
Are you up to wearing a fully printed outfit?
 
Yes
 
No
 
 
 
Do you like it when the concept behind a collection is very easy to identify?
 
Yes
 
No
 
 
 
Is it important for you to have original fabric manipulations in your clothes ?
 
Yes
 
No
 
 
 
Are you more likely to buy from a brand that uses ambassadors as part of their marketing strategy?
 
Yes
 
No
 
 
 
Is it more comfortable for you to buy online rather than in store?
 
Yes
 
No
 
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