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Dear Série Expert Salon Owner:
Thank you for taking out some time to fill out this brief questionnaire about Série Expert and your experiences with the brand. The survey should only take about 10-15 minutes to complete, so please answer each question to the best of your ability. Remember, there are no correct or incorrect answers to any of these questions, so please be as honest and complete as possible so that we can continue improving our products to better serve your needs.
Thank you again and if you have any questions, please feel free to contact Winnie Hsia at 212.984.4550 or [email protected].
Warm regards,
Cassandra Batista
Marketing Manager
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| * Salon Name | | | | * Salon Contact | | | | * Salon Street Address | | | | * City | | | | * State | | | | * Zip | | | | * Telephone Number | | | | * Email Address | | | | * Distributor | | |
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| * When did your purchase the Serie Expert Introductory Offer? (month/year) | | |
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| * Are you an LP Elite Salon? |
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| * On average, how many hair coloring services does your salon do in a day? |
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| * On average, how many Powerdose treatments does your salon do in a day? |
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| * Do you charge for Powerdose treatments? If so, how much? | | |
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| * Have you seen an increase in service dollars since youve incorporated Powerdose into your service regimen? Can you give an estimate of the percentage (%) increase? | | |
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| * On average, how many Starter (Color Starter and Liss Starter) treatments does your salon do in a day? |
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| * Do you charge for Starter treatments? If so, how much? | | |
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| * Do you typically incorporate Starter treatments with all your clients for color and smoothing services? If no, why? | | |
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| * On average, how many Expert Homecare (retail) products does your salon sell in a day? |
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| * On average, how many Expert Homecare (retail) products does your salon sell to one client in a single visit? |
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| How often do your typical clients repurchase Expert Homecare (retail) products? |
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| * How often do you re-order Serie Expert products? |
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| * Approximately how much do you purchase with each re-order? |
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| * Please rank these Serie Expert Homecare families in terms of sales for your salon on a scale of 1-6. (1=best selling / 6=slowest selling) |
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| Intense Repair |
| | | Shine Blonde |
| | | Volum Energy |
| | | Vitamino Color |
| | | Vitamino Color Fine |
| | | Liss Extreme |
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| * What are your best selling Serie Expert products? (i.e. Vitamino Color shampoo, Liss Extreme masque, etc) | | |
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| * Have you purchased any of the following Serie Expert promotions? |
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| Among the Serie Expert promotions you did purchase, which one was the most helpful in encouraging client purchases? Why? | | |
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| * What types of promotions do you think would be most helpful to your salon in the future? |
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* Did you purchase Serie Expert's newest product launch, Shine Blonde?
If your reponse is 'No', please skip to the next page |
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| Which Shine Blonde launch deal did you purchase? |
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| How did you feel about the price point of the Shine Blonde launch deal you purchased? |
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| What is your overall opinion of Shine Blonde? |
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| What are your clients' overall opinion of Shine Blonde? |
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| Does your staff feel comfortable using Shine Blonde products, particularly the Powershine Blonde treatments on clients? | | |
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| How did you utlize the 30 complimentary Shine Blonde Client Treatment Kits included with your Large launch deal? |
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| What support materials from your Shine Blonde launch deal were most useful to you? |
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| Do you feel you need more education about Shine Blonde products? If yes, what kind of education? | | |
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| * Would you say there is anything in particular that you dislike about the Serie Expert product line? |
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| If yes, please specify (remember, your honest opinions are important to us and will assist us in continuously improving our product offerings) | | |
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| Are there any changes or additions you would like to see made to the Serie Expert product line in the future? (i.e. new product lines for other hair types, product line extensions, packaging options) Any further comments? | | |
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