|
SAY: Good evening, we are interviewers (show Company ID) from Millward Brown which is a research agency and is carrying a survey on some issues. We would be please if you could spare some time to answer our questions." |
| |
|
|
|
|
|
|
|
R1.RECORD SEX - DO NOT ASK |
| |
|
|
|
|
| R2.Please would you tell me your age? IF NECESSARY PROMPT WITH AGE BANDS. | | |
|
|
|
|
|
|
R3. Do you or does any member of your household work in any of the following occupations? READ LIST. |
| |
|
|
|
|
|
SHOW CARD R4.Which of the following bands does your gross household monthly income fall into? |
| |
|
|
|
|
R7. How often you’re normally hanging out/drink? DO NOT READ OUT. |
| |
|
|
|
|
R8. Which type of ALCOHOL (including spirits & liqueurs & beer) you drink on regular basis? DO NOT READ OUT. |
| |
|
|
|
|
|
R9. How often do you drink beer (on average)? DO NOT READ OUT. |
| |
|
|
|
|
R10a. Of all brands of beer, which brands you ever tried before? Which else? |
| |
|
|
|
|
|
R10b. And which brand is your most often drink? |
| |
|
|
|
|
R11. Which music styles within the dance you like the most? Pick a maximum of 3 |
| |
|
|
|
|
|
Says: This section will be asked about what your opinion and the experiences towards this Sensation event 2012 in Thailand.
|
| |
|
|
|
S1 First of all, we’d like to know what do you like in the Sensation event 2012 in Thailand .What else? [MULTIPLE RESPONSE] |
| |
|
|
|
|
|
S2a. Can you name the main sponsor of Sensation event 2012 in Thailand?
|
| |
|
|
|
|
S2b. Can you name any more sponsors of Sensation event 2012? Which else?
|
| |
|
|
|
|
|
SHOW CARD S3. From where have you seen or heard about this Sensation event 2012? Prompted: Where else? [MULTIPLE RESPONSE]
|
| |
|
|
|
|
|
S4a. What is the main reason why you coming to this Sensation event 2012? |
| |
|
|
|
|
S4b. And is there any other reasons? Prompted: What else? |
| |
|
|
|
|
|
S5. On the scale of 1 to 10, where 10 means completely satisfied and 1 means completes dissatisfied. How would you rate your overall satisfaction with the Sensation event 2012 in Thailand?
|
| |
|
|
|
S6. Again on the scale of 10 to 1, please rate your satisfaction on each component of the Sensation Event. Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK How do you think about (READ)?
|
|
|
|
|
S6.2. Again on the scale of 10 to 1, please rate your satisfaction on each component of the Sensation Event. Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
How do you think about (READ)?
|
|
|
|
|
S6.3. Again on the scale of 10 to 1, please rate your satisfaction on each component of the Sensation Event. Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
How do you think about (READ)?
|
|
|
|
|
S6.4. Again on the scale of 10 to 1, please rate your satisfaction on each component of the Sensation Event. Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
How do you think about (READ)?
|
|
|
|
|
SHOWCARD S7.1. Thinking about Sensation event, please tell me whether you agree or disagree with each of these statements to best describe the Sensation? Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
|
|
|
|
|
SHOWCARD S7.2. Thinking about Sensation event, please tell me whether you agree or disagree with each of these statements to best describe the Sensation? Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
|
|
|
|
|
SHOWCARD S7.3. Thinking about Sensation event, please tell me whether you agree or disagree with each of these statements to best describe the Sensation? Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
|
|
|
|
|
|
SHOWCARD S8.If we will have the Sensation event again in the future, how likely you are to participate the event sponsored by Heineken? |
| |
|
|
|
|
This Sensation 2012 event is brought to you by Heineken. |
| |
|
|
|
SHOWCARD Q1. Can you indicate how well does Heineken fit as a main sponsor of the Sensation 2012 event? |
| |
|
|
|
SHOWCARD Q2.1. Taking everything you have experienced from this Sensation 2012 event into account, how does it leave you the feeling towards Heineken brand? Please tell me whether agree or disagree of each following statement. Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
|
|
|
|
|
SHOWCARD Q2.2. Taking everything you have experienced from this Sensation 2012 event into account, how does it leave you the feeling towards Heineken brand? Please tell me whether agree or disagree of each following statement. Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
|
|
|
|
|
SHOWCARD Q2.3. Taking everything you have experienced from this Sensation 2012 event into account, how does it leave you the feeling towards Heineken brand? Please tell me whether agree or disagree of each following statement. Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
|
|
|
|
|
|
SHOWCARD Q4. From the fact that Heineken sponsors Sensation, how does it affect how likely you are to purchase/consume Heineken brand? |
| |
|
|
|
|
Do you agree to get contacted to share your valuable opinion again in the near future? |
| |
|
|
|
|
ขอบคุณสำหรับคำตอบของคุณ แต่เนื่องจากเราต้องการสอบถามคนเฉพาะบาง กลุ่มอายุ/กลุ่มอาชีพ เท่านั้น ขอขอบคุณอีกครั้งที่กรุณาสละเวลาให้ สวัสดีค่ะ/ครับ
|
| |
|
|
|
|
|
|
|
|
|
|
|