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  1. Surveys
  2. 2009
  3. January
  4. S
  5. SCS Remodel-Tice's
0%
 

Hello!


Thank you for your time today. Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



This survey should take about 10 minutes.



Please start with the survey now by clicking on the Continue button below.
 
 
 
* Which of the following best describes how often you are involved in the purchase of clothing & shoes for children ages 10 and under – either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
 
 
* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
Thinking about shopping for childrens clothing, how important are each of the following store attributes?
Not Important at all Not Important Neutral Important Extremly Important
Outside of the store (i.e. Store Entrance, Store Sign)
Size of departments (i.e. Big Boys, Big Girls, Newborn)
Product display/Fixtures (racks and tables)
Mannequin displays
Look & design of the dressing rooms
Ease of navigating store
Look & design of cash register area
Aisle width
Window displays
Look & design of the ceiling
Not Important at all Not Important Neutral Important Extremly Important
Organization of merchandise
Comfort of flooring
Temperature of store
Lighting of product
Cleanliness of store
Cleanliness of bathroom
 
 
 
Is this your first time shopping in this store?
 
Yes
 
No
 
 
 
Please answer the following questions based on your shopping experience today.
 
 
 
What brought you to The Children's Place today?
 
I was looking for something specific
 
I wanted to check out the new store
 
I received something in the mail
 
I saw an advertisement in a magazine
 
I saw an advertisement on the internet
 
I received an email
 
I was pre-shopping online at childrensplace.com and came to the store to purchase
 
A Friend / Family recommendation
 
Other
 

 
 
 
How would you rate your overall shopping experience?
 
Very Dissatisfied
 
Not Satisfied
 
Neutral
 
Satisfied
 
Very Satisfied
 
 
 
Did you make a purchase?
 
Yes
 
No
 
 
 
Why didn't you make a purchase?

Please check all that apply

 
I was just browsing
 
You were out of my child’s size
 
I couldn’t find what I was looking for
 
There was no help available
 
Check-out line was too long
 
I wasn’t shopping with my child
 
Item didn’t fit properly
 
I am waiting for a sale
 
I didn’t see anything I liked
 
Other
 

 
 
 
About how much time did you spend in the store?
 
Less than 10 minutes
 
10-20 minutes
 
20-30 minutes
 
30-45 minutes
 
45-60 minutes
 
More than 1 hour
 
 
 
Were you shopping with your child today?
 
Yes
 
No
 
 
 
The following questions are based on the appearance of the store.

Did you notice any changes in the store’s overall appearance from the last time you visited?
 
Yes
 
No
 
 
 
What were some of the changes you noticed?
   
 
 
 
How would you rate these changes?
 
Poor
 
Below Average
 
Average
 
Good
 
Excellent
 
 
 
What specifically did you not like?
   
 
 
 
Did you notice a change in the store front?
 
Yes
 
No
 
 
 
Did you notice a change in the wall color?
 
Yes
 
No
 
 
 
Did you notice a change of the location of the cash registers?
 
Yes
 
No
 
 
 
Did you notice a change in the layout of the store?
 
Yes
 
No
 
 
 
Compared to your previous visits to this store, does it seem:
 
Much smaller
 
Smaller
 
No change
 
Larger
 
Much larger
 
 
 
To refresh your memory, here are some pictures of the way this store looked prior to the change in store design:


 
 
Now please think back to your last experience at this Children's Place location prior to the change in store design.

Please compare your current experience today to your last experience on the following attributes:
Much worse Worse Same Better Much better
Outside of the store (i.e. Store Entrance, Store Sign)
Size of departments (i.e. Big Boys, Big Girls, Newborn)
Product display/Fixtures (racks and tables)
Mannequin displays
Look & design of the dressing rooms
Ease of navigating store
Look & design of cash register area
Aisle width
Window displays
Look & design of the ceiling
Much worse Worse Same Better Much better
Organization of merchandise
Comfort of flooring
Temperature of store
Lighting of product
Cleanliness of store
Cleanliness of the bathroom
 
 
 
After visiting this new store design, how has your opinion of The Children's Place changed?
 
I think much less of the brand
 
I think less of the brand
 
My opinion hasn't changed
 
I think more of the brand
 
I think much more of the brand
 
 
For the following brand attributes, please rate whether they describe this new store design more or less than the previous store design.
Describes new store design much less than the previous store design Describes new store design less than the previous store design Describes new store design about the same than the previous store design Describes new store design more than the previous store design Describes new store design much more than the previous store design
Provides good value for the money
Makes everyone feel welcome regardless of their background
Bold, bright colors
Is on trend when it comes to kids fashion
Reflects well on me as a parent
Easy to mix and match to create great outfits
Store has great sales
Durable - Lasts at least 1 season
 
 
 
What is the best thing about this new store design?
   
 
 
 
What is the worst thing about this new store design?
   
 
 
 
Do you shop at other TCP stores?
 
Yes
 
No
 
 
 
Please check all of the following locations that you've shopped at.
 
Bergen Mall
 
Garden State Plaza
 
Interstate Plaza
 
Main Avenue
 
Nanuet Mall
 
Palisades Avenue
 
Palisades Center
 
Paramus Park Mall
 
Washington Heights

 
 
How does this store design compare? Tice's Corner is...
 
 
Now thinking about other children's retailers, how easy was this store to shop versus the others in comparison?
Much worse Worse About the Same Better Much better I don't shop there
Target
Wal-Mart
Kohl's
JC Penney
Gap Kids/Baby Gap
Old Navy
Gymboree
 
 
 
Next time you're shopping for children's clothing, how likely are you to come back to this location?
 
Definitely won't
 
Probably won't
 
Might or might not
 
Probably will
 
Definitely will
 
 
 
Why don't you plan on coming back?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

What is your gender?
 
Male
 
Female
 
 
What is your age?
   
 
 
Please enter your zip code
   
 
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Do you consider yourself to be Hispanic or of Hispanic decent?
 
Yes
 
No
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
Can we contact you via email to provide information about future promotions or offers from The Children's Place?
 
Yes
 
No
 
 
 
Please enter your e-mail address
   
 
Please contact your survey associate if you have any questions regarding this survey.
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