This free survey is powered by QUESTIONPRO.COM
  1. Surveys
  2. 2009
  3. January
  4. S
  5. SCS First time shopper
0%
 
 
Please answer the following questions based on your shopping experience today
 
 
 
What brought you in to The Children's Place today?
 
I was looking for something specific
 
I wanted to check out the new store
 
I received something in the mail
 
I saw an advertisement in a magazine
 
I saw an advertisement on the internet
 
I received an email
 
I was pre-shopping online at childrensplace.com and came to the store to purchase
 
A Friend / Family recommendation
 
Other
 

 
 
 
How would you rate your overall shopping experience?
 
Very Dissatisfied
 
Not Satisfied
 
Neutral
 
Satisfied
 
Very Satisfied
 
 
 
Did you make a purchase?
 
Yes
 
No
 
 
 
Why didn't you make a purchase?

Please check all that apply

 
I was just browsing
 
You were out of my child’s size
 
I couldn’t find what I was looking for
 
There was no help available
 
Check-out line was too long
 
I wasn’t shopping with my child
 
I'm waiting for a sale
 
Item didn’t fit properly
 
I didn’t see anything I liked
 
Other
 

 
 
 
How much time did you spend in the store?
 
Less than 10 minutes
 
10-20 minutes
 
20-30 minutes
 
30-45 minutes
 
45-60 minutes
 
More than 1 hour
 
 
 
Were you shopping with your child today?
 
Yes
 
No
 
 
Based upon your shopping experience today, please tell us how satisfied you were with the following:
Very Dissatisfied Not Satisfied Neutral Satisfied Very Satisfied
of departments (i.e. Big Boys, Big Girls, Newborn)
Product display/Fixtures (racks and tables)
Mannequin displays
Look & design of the dressing rooms
Ease of navigating store
Look & design of cash register area
Aisle width
Window displays
Look & design of the ceiling
Organization of merchandise
Comfort of flooring
Temperature of store
Lighting of product
Cleanliness of store
Cleanliness of the bathroom
 
 
Please rate how strongly you agree The Children's Place meets the following brand attributes:
Strongly Disagree Disagree Neutral Agree Strongly Agree
Provides good value for the money
Makes everyone feel welcome regardless of their background
Bold, bright colors
Is on trend when it comes to kids fashion
Reflects well on me as a parent
Easy to mix and match to create great outfits
Store has great sales
Durable - Lasts at least 1 season
 
 
 
After visiting this new store design, how has your opinion of The Children's Place changed?
 
I think much more highly of the brand
 
I think more highly of the brand
 
My opinion hasn't changed
 
I think less of the brand
 
I think much less of the brand
 
 
 
What is the best thing about this store design?
   
 
 
 
Do you shop at other TCP stores?
 
Yes
 
No
 
 
 
Please check all of the following locations that apply.
 
Bergen Mall
 
Garden State Plaza
 
Interstate Plaza
 
Main Avenue
 
Nanuet Mall
 
Palisades Avenue
 
Palisades Center
 
Paramus Park Mall
 
Washington Heights

 
 
How does this store design compare to the following stores? Tice's Corner is...
 
 
Now thinking about other children's retailers, how easy was this store to shop versus the others in comparison?
Much worse Worse About the same Better Much Better
Target
Wal-Mart
Kohl's
JC Penney
Gap Kids/Baby Gap
Old Navy
Gymboree
 
 
 
Next time you're shopping for children's clothing, how likely are you to come back to TCP?
 
Definitely won't
 
Probably won't
 
Might or might not
 
Probably will
 
Definitely will
 
 
 
Why don't you plan on coming back?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

What is your gender?
 
Male
 
Female
 
 
What is your age?
   
 
 
Please enter your zip code
   
 
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Do you consider yourself to be Hispanic or of Hispanic decent?
 
Yes
 
No
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
Can we contact you via email to provide information about future promotions or offers from The Children's Place?
 
Yes
 
No
 
 
 
Please enter your e-mail address
   
 
Survey Software Powered by QuestionPro Survey Software