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2013
September
S
Schiff Hardin Marketing Services Assessment Survey
Schiff Hardin Marketing Services Assessment Survey
0%
Exit Survey
Welcome to the Schiff Hardin Marketing Survey,
The attached Marketing Survey outlines eight key processes that constitute a comprehensive marketing program and a series of activities that support these processes. There are three key questions for you to answer regarding each of the activities you see listed under each process:
1. How important is this activity to my Practice Group?
2. How well does my Practice Group perform this activity?
3. How well does the Marketing Department perform this activity?
Responding across the page, please answer all three questions for each activity before you move to the next activity. A response of “N/A” indicates the activity is not applicable to your Practice Group or to the Marketing Department.
If you do not answer a question, the survey will automatically note it and it will not allow you to continue.
Following the rating scale sections, there are two open response questions soliciting your additional feedback.
If you have any questions at any time about the survey or the procedures, please contact Theresa Jaffe at (847) 432-0369 or
[email protected]
.
Thank you very much for your time and support. Please start the survey now by clicking the
Continue
button below.
Name
1. Assess Markets
How important is this activity to my Practice Group?
How well does my Practice Group perform this activity?
How well does the Marketing Department perform this activity?
Critical
Unimportant
Excellent
Poor
Excellent
Poor
5
4
3
2
1
N/A
5
4
3
2
1
N/A
5
4
3
2
1
N/A
Analyze market size/share
Define buyer values
Assess the competition
Analyze and assess marketplace shifts
2. Develop Strategy and Business/Marketing Plan
How important is this activity to my Practice Group?
How well does my Practice Group perform this activity?
How well does the Marketing Department perform this activity?
Critical
Unimportant
Excellent
Poor
Excellent
Poor
5
4
3
2
1
N/A
5
4
3
2
1
N/A
5
4
3
2
1
N/A
Design plan
Establish measurement
Communicate plan internally
Identify potential cross-selling opportunities
Identify potential opportunities with US Law Firm Group and TerraLex
3. Generate Awareness
How important is this activity to my Practice Group?
How well does my Practice Group perform this activity?
How well does the Marketing Department perform this activity?
Critical
Unimportant
Excellent
Poor
Excellent
Poor
5
4
3
2
1
N/A
5
4
3
2
1
N/A
5
4
3
2
1
N/A
Develop press releases on practice news and seek media placements
Identify speaking and writing opportunities
Place by-lined articles in legal, industry and trade publications
Develop expert spokespersons program
Respond to surveys and directories
Prepare applications for awards and rankings
Develop qualifications for website and brochure content
Develop biographies
Produce internal communications
Produce external newsletters and alerts
Create and conduct advertising program
Conduct civic and charitable contributions program/activities
4. Generate and Qualify Leads
How important is this activity to my Practice Group?
How well does my Practice Group perform this activity?
How well does the Marketing Department perform this activity?
Critical
Unimportant
Excellent
Poor
Excellent
Poor
5
4
3
2
1
N/A
5
4
3
2
1
N/A
5
4
3
2
1
N/A
Identify and evaluate sponsorship opportunities
Identify and create partnering programs/ opportunities with other service providers
Conduct surveys or other direct marketing programs
Plan and conduct seminars and webinars
Plan and conduct client events
Identify alumni-related opportunities
Develop and manage target databases
5. Manage Sales Process
How important is this activity to my Practice Group?
How well does my Practice Group perform this activity?
How well does the Marketing Department perform this activity?
Critical
Unimportant
Excellent
Poor
Excellent
Poor
5
4
3
2
1
N/A
5
4
3
2
1
N/A
5
4
3
2
1
N/A
Develop sales structure and expectations
Develop measurement and recognition/reward system
Review sales plan with management
Assess opportunity costs on targets
Deliver sales training and coaching
6. Sell
How important is this activity to my Practice Group?
How well does my Practice Group perform this activity?
How well does the Marketing Department perform this activity?
Critical
Unimportant
Excellent
Poor
Excellent
Poor
5
4
3
2
1
N/A
5
4
3
2
1
N/A
5
4
3
2
1
N/A
Manage personal contacts
Prepare and rehearse pitches
Make pitches to targets
Conduct follow-up activities
Monitor results
7. Propose
How important is this activity to my Practice Group?
How well does my Practice Group perform this activity?
How well does the Marketing Department perform this activity?
Critical
Unimportant
Excellent
Poor
Excellent
Poor
5
4
3
2
1
N/A
5
4
3
2
1
N/A
5
4
3
2
1
N/A
Identify proposal team leader
Assess opportunity and determine scope and team
Conduct relationship research
Identify target’s needs and expectations
Determine strategy and discuss competition
Create written proposal document
Prepare and deliver oral presentation
Perform debriefing
Track results on wins/losses
8. Manage Client Relationships
How important is this activity to my Practice Group?
How well does my Practice Group perform this activity?
How well does the Marketing Department perform this activity?
Critical
Unimportant
Excellent
Poor
Excellent
Poor
5
4
3
2
1
N/A
5
4
3
2
1
N/A
5
4
3
2
1
N/A
Assess client satisfaction
Conduct client service team meetings
Develop client relationship plans
Identify specific opportunities to expand services
Create value communication programs
Entertain clients
9. How should the Firm expand, refine or change its marketing?
10. Please provide any additional thoughts, comments, feedback you would like to share about the Firm’s marketing and internal resources.
© Theresa Jaffe Consulting 2013
www.theresajaffe.com
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