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We invite you to complete a brief survey regarding your opinions and experiences with Saxbys Coffee. The survey will take approximately ten minutes and we would greatly appreciate your participation. All responses are anonymous and for the sole purpose of market research.
Once you have successfully completed the survey, you will receive a coupon for either a free coffee OR a free cup of Froyo – your choice! The coupon will be emailed only to those who qualify and complete the survey.
As our goal is to hear what you think, we appreciate your honesty – whether it is positive or negative. Thank you in advance for your time and opinions. |
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| * Which Saxbys Coffee location do you visit most frequently? |
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| * If you visit another location too, which is the second most-frequented Saxbys Coffee location? |
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| * How frequently do you visit a Saxbys Coffee location? |
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| * What time of day you regularly visit Saxbys? [Select all that apply] |
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| * When visiting Saxbys, how do you tend to consume your purchase(s)? In the location or order to-go? |
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| * much time do you typically spend at Saxbys? |
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| * What do you typically order on a regular visit to Saxbys? [Select all that apply] |
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Coffee (Coffee of the day, café au lait, red eye)
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Espresso Drinks (espresso, Americano, cappuccino latte, mocha, macchiato, specialty latte)
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Classic Drink (iced coffee, iced tea, hot chocolate, chai tea latte)
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Baked Good(s) (cookie, brownie)
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| * With whom do you typically visit Saxbys? [Select all that apply] |
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| * On a typical visit to Saxbys, in what activities do you engage? [Select all that apply] |
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On a scale of 1 – 5, please rank how much you agree/disagree with the following statements.
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| * For the same or similar items as you get at Saxbys, which other stores do you visit frequently? |
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| * For which of the following stores are you a member of a loyalty program or have a loyalty card? |
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| How important are the following attributes when it comes to a coffee shop like Saxbys?
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| * Which of the following attributes are most important to you in selecting a coffee shop like Saxbys? (select up to 2) |
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| How would you rate your satisfaction with Saxbys on the following attributes?
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| * Which 2 of the following attributes (or other) do you consider to be Saxbys’ best qualities? [Select/input up to 2] |
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| On a scale of 1-10 (with 10 most likely), how likely are you to recommend Saxbys to a friend or family member?
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| How would you describe Saxbys to a friend who has never heard of it before? | | |
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| Is there anything that makes Saxbys better than other coffee shops? | | |
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| Are there any menu items you currently purchase elsewhere that you would buy from Saxbys if they offered it? | | |
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| * Which of the following types of social media are you actively engaged in? [Select all that apply] |
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| * Which of the following stores do you ‘like’ on Facebook? (select all that apply) |
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| * Which types of activities would you be interested in if they were offered by Saxbys on Facebook? [Select all that apply] |
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| * Into which age range do you fall? |
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| * Into which ethnic group do you classify yourself? |
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| * Which best describes your current employment status |
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| * Into which range does your household income fall? |
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| * As a reward for completing this survey, we would like to offer your choice of a FREE COFFEE or a FREE FRO-YO! Please provide us with your email address in the box below. | | |
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| * Would you like to receive future information about Saxbys via the email address you entered into the box above? |
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