Sandy | QuestionPro

Part I : Effectiveness of Advertising 廣告的效用

1.How many hours do you spend on watching TV per week?
請問你每星期會用多少時間收看電視呢?

a.0 to 2 hours 0-2小時

b.3 to 6 hours 3-6小時

c.7 to 10 hours 7-10小時

d.10 hours and over 10小時以上

2.How many hours do you spend on accessing intemet per week?
請問你每星期會用多少時間溜灠網上資訊呢?(例如:討論區或社交網站)

a.0 to 2 hours 0-2小時

b.3 to 6 hours 3-6小時

c.7 to 10 hours 7-10小時

d.10 hours and over 10小時以上

3.Do you pay attentionto TV advertising?
請問你在收看電視時有沒有留意電視廣告?

a.Not at all 不會留意

b.Sometime 間中留意

c.Always 經常留意

4.Do you pay attentionto intemet a advertising?
請問你在溜灠網上資訊時有沒有留意網上廣告?

a.Not at all 不會留意

b.Sometimes 間中留意

c.Always 經常留意

5.Where do you usually see a dvertising on new digital imaging products?
請問你大多數籨以下哪種途徑接觸到新數碼影像產品呢?

a.TV 電視

b.Internet 互聯網

c.Email 電郵

d.Magazine 雜誌

e.Others 其它

6.Do you think it is necessary to use a dvertisement to sell a new digital imaging poduct?
你認為推銷一種新數碼影像產品需不需要買廣告?

YES 是

NO 否

7.Which of the following do channels you think are most effective ways to promote products?
你認為以下哪項途徑最有效推銷新數碼影像產品?

a.TV 電視

b.Intemet 互聯網

c.Email 電郵

d.Magazine 雜誌

e.Other 其它

8.Do you think online a dvertising will be more effective than the traditional a advertising way in tems of propaganda of marketing messages and gaining publicity?
你認為網上廣告會否比傳統宣手法較易起話題,並達玫放射式宣傳效果。

YES 是

NO 否

Part II:Consumer's Purchase Preference 消費模式

1.Based ib the understanding of your typical purchase decision behaviors,answer the questions by circling one number from 1 to 5(amend the chinese translation accordingly)
當你作出購買決定時以下一項因素較為重要?