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  1. Surveys
  2. 2010
  3. December
  4. S
  5. Samsung washing machine
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1.Do you own a Samsung washing machine?
 
Yes
 
No
 
 
 
2. Name few washing machine brands that come to your mind (TOMA).
   
 
 
 

3.How do you perceive Samsung washing machine as?
 
Premium
 
Value for money
 
Moderate
 
Economical
 
Other
 
 
 
 
4. What made you choose Samsung when buying a refrigerator?
 
Features
 
Price
 
Warranty
 
Service
 
Design
 
Other
 
 
 
5. Rate each factor given below with respect to Samsung washing machine?
Extremely Good Good Moderate Bad Extremely Bad
Features
Price
Warranty
Service
Design
 
 

6. What do you feel about the other brands as compared to Samsung?
Superior As Same as Samsung Inferior
Whirlpool
LG
 
 
 
7. Factors influenced you to by Samsung washing machine?
 
Friends
 
Relatives
 
Dealers
 
Advertisements
 
Prior experience
 
 
 
8. What do you think of Samsung washing machine after sale service?
 
Excellent
 
Good
 
Moderate
 
Fair
 
Poor
 
 
 
9. How satisfied are you with the Samsung washing machine?
 
Extremely satisfied
 
Satisfied
 
Moderate
 
Not satisfied
 
Extremely not satisfied
 
 
 
10. Would you suggest others to buy Samsung washing machine?
 
Yes
 
No
 
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