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2014
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RM-Networking20414
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Exit Survey
I, Ranjeev Manrao PhD Research Scholar, Dr. D.Y. Patil University, Dept. of Business Management, New Mumbai, India, request your kind response to my enclosed Questionnaire wrt my Research on "IMPACT OF PROFESSIONAL NETWORKING FOR IMPROVEMENT OF PERFORMANCE IN BUSINESS - A STUDY ON MSME ENTERPRISES".
• Please Record your Responses using Bold Capital Letters
• Please Tick Mark Your Response in the Respective Column / Box
You may Please start with the survey now.
Thanking you in advance for your Valued Time and Support. Please feel free to Reconnect if I could be of any assistance to you at any time.
Warm Regards
Ranjeev Manrao
PhD Research Scholar
Dr. D.Y. Patil University, Dept. of Business Management, New Mumbai, India
Mail:
[email protected]
/ https://www.facebook.com/Ranjeev.Manrao
Tel: +91 22 27660987 - Mobile: +91 9870466892
*
1.
Do you use Social Media to Promote Your Business?
[If NO Go To Q No 2. If YES Go To Q No 4] (A)
YES
NO
*
2.
Kindly Rank the Reasons for Not Using Social Media
[Rank 1 for Most Relevant & Rank 5 for Least Relevant.]
I have No Time – I am Very Busy in my Core Business
-- Select --
1
2
3
4
5
I Perceive a Safety & Security Risk
-- Select --
1
2
3
4
5
I have seen Negligible Response from my Customers
-- Select --
1
2
3
4
5
I feel It’s Complicated
-- Select --
1
2
3
4
5
I am Too Old for it
-- Select --
1
2
3
4
5
*
3.
Kindly Rank the Other Methods presently used by you for Promoting your Products & Services
[Rank 1 for Most Relevant & Rank 5 for Least Relevant]
Industry Directories & Cold Calls
-- Select --
1
2
3
4
5
Referrals, Business / Market Contacts
-- Select --
1
2
3
4
5
Support from Industry Associations & Govt. Depts.
-- Select --
1
2
3
4
5
Trade Fairs & Business Visits
-- Select --
1
2
3
4
5
Traditional Media – Print / TV / Radio Ads
-- Select --
1
2
3
4
5
4.
Please Fill Your Replies wrt each SNS in the Appropriate Boxes Bellow:
PS: SNS = Social Networking Site
Facebook
Linked In
Twitter
YouTube
Others Pls Specify
Remarks
*
1 You have Account on ___ SNS (Yes/No)
*
2 You are Using it Since ___ Years/Months
*
3 You have ___ No of Followers
*
4 You Promote Maximum on ___ SNS (Rank)
*
5 Number of ___ Promotions Made / Week
*
6 Do Customers Respond to Your Social Media Promotions (Yes/No)
*
7 Do you Receive Business Enquiries due to Your Social Media Promotions (Yes/No)
*
9 Do You Receive Orders due to Your Social Media Promotions (Yes/No)
*
10 Number of Times Customers have Purchased due to Your Social Media Promotions Per Year / Month
*
5.
Kindly Tick Mark - Business Promotion Strategies Used by You.
Customer Education for Products & Services
Offers & Discounts
Audio – Visual Presentation
Customer Service / Prompt Response
Technical Support
Other
6.
Kindly Rate the effectiveness of Business Promotion Strategies adopted by you on Social Media:
*
Customer Education for Products & Services
*
Offers & Discounts
*
Audio – Visual Presentation
*
Customer Service / Prompt Response
*
Technical Support
*
7.
Are Your Customers Referring Your Products / Services to others on Social Media?
Never
Rarely
Average
Mostly
Always
*
8. Do you think your Promotional Efforts on Social Media have helped you Improve Performance of your Business?
YES
NO
Other
*
9.
If Yes How much Percentage Growth / year do you Perceive to have come:
< 5 %
5 To 10 %
10 To 20 %
> 20 %
Other
10.
Please Rate your Satisfaction level wrt Improvement of Performance in Business due to your Promotional Efforts on Social Media (Wrt following Business Performance Indicators – BPIs):
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
*
Increase in Customers
*
Increase in No of Enquiries
*
Increase in No of Orders
*
Increase in Customer Visits (Shop)
*
Increase in Customer Satisfaction
*
Increase in Business T/O & Profits
Thanks Lot For Your Kind Support & Valued Time. Please feel free to Reconnect if I could be of any help at any time. Warm Regards Ranjeev Manrao
[email protected]
/ https://www.facebook.com/Ranjeev.Manrao / Tel: +91 22 27660987 - Mobile: +91 9870466892
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