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What is your favorite item to order in an American restaurant?
 
Burger
 
Sandwich
 
Hot Dog
 
Chicken
 
Other
 
 
 
 
What makes eating at a restaurant an enjoyable experience?
 
Food
 
Service
 
Interior Design
 
Menu Selection
 
 
 
What is the price that you are willing to pay for a burger/sandwich?
 
$3-5
 
$5-10
 
$10-15
 
$15+
 
 
 
What is your favorite American restaurant?
 
Five Guys
 
McDonalds
 
Famous Daves
 
Applebees
 
 
 
Do you think that there is a need for another American restaurant to enter the market?
 
Yes
 
No
 
 
 
What makes a restaurant superior to another in the same category?
 
Taste of Food
 
Food Variety
 
Setting of restaurant
 
Price convenience
 
 
 
What do you look for when eating a burger that makes it enjoyable?
 
Taste
 
Ingredients
 
Freshness
 
Quality

 
 
 
* Do you prefer the on the go option or do you prefer sitting down when going out to eat?
 
On The Go
 
Sitting Down
 
 
 
Do you prefer customizing your meal with a variety of different ingredients or do you prefer having a menu with a variety of created selections?
 
Customizing your meal
 
Selecting created menu items
 
 
 
* If you could give one piece of advice to a restaurant opening up in your area, what would you say?