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Surveys
2017
March
R
Research Project
Research Project
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What is your gender?
Female
Male
Transgender and other
*
How old are you?
18-21
22-25
26-30+
*
What is your nationality?
English
French
Which of the following categories includes the total annual income of your household after taxes?
Under £13,000
£13,000 - £16,999
£17,000 - £22,999
£23,000 - £32,999
£33,000 - £107,999
£108,000 or more
What is your current occupation?
Employed
Unemployed
Student
Retired
Others
Which statement best describes your current occupation’s area?
Accounting, finance, and economics
Animal, equine and wildlife
Architecture and civil engineering
Art and design
Business, management, and marketing
Computing, engineering, maths and other technologies
History and geography
Languages
Law, criminology, and justice
Literature and philosophy
Media, journalism, and communication
Politics and international studies
Property, construction, and surveying
Psychology, sociology, health and social care
Sciences including sport sciences
Teacher training, education and childhood studies
Unemployed
How frequently do you buy perfume?
Weekly
Monthly
Quarterly
Annually
Usually, what are the reasons why you buy perfume
(Select all that apply)?
Last perfume bottle finished
Launch of a new fragrance from favourite brand
Friends/Family advice
Fashion trend
Launch of a new perfume product from another brand
Which characteristics of the perfume influence your purchase decision? (Select all that apply)
Price
Fragrance
Well-known brand
Brand loyalty
Advertisements
Which means of promotion keep you aware of the perfume products? (Select all that apply)
TV advertisements
Radio advertisements
Internet advertisements
Billboards
Magazines advertisements
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