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What is your gender?
 
Male
 
Female
 
 
 
What is your age range?
 
18-24
 
25-29
 
30-39
 
40-54
 
55-64
 
65+
 
 
 
What is your annual household income?
 
$0-$20,000
 
$20,001-$30,000
 
$30,001-$45,000
 
$45,001-$60,000
 
$60,001-$75,000
 
$75,001-$99,999
 
$100,000+
 
 
 
How long have you lived in Reidsville, NC?
 
0-2 years
 
3-5 years
 
6-10 years
 
Longer than 10 years but I am not a Reidsville native
 
I have lived in Reidsville my entire life.
 
 
 
Which statement best describes you and your shopping responsibilities in your household?
 
I am the primary shopper for my household.
 
I share equal shopping responsibilities with other members of my household.
 
I do less shopping than others but still contribute to my household.
 
I do NOT contribute to the shopping for my household.
 
 
 
How do you best decide which store(s) will receive your business? Please rank the following from 1 to 6 in order of most important (1) to least important (6).
The store(s) offering the best sale advertisements at the time.
The store(s) that generally offer the best price.
The store(s) that are the closest distance to my home.
The store(s) that always have the products I'm looking for.
The store(s) that have a well-established business and the most prestige.
The store(s) that are considered privately-owned, local business(es)
 
 
 
Which of the following best describes you?
 
I generally shop at department stores and/or chain grocery stores.
 
I generally shop at local businesses within my community.
 
I tend to balance my shopping between chain stores and local businesses.
 
 
 
Based on your answer to the above question, why do you choose to shop at these businesses?
   
 
 
Where do you do most of your shopping for the following:
Reidsville Outside of Reidsville Online N/A
Groceries
Toiletry Items
Clothing and Apparel
Electronics
CDs, Books, Video Games, etc.
Gardening and Hardware
Gifts and other Miscellaneous Goods
 
 
 
If you answered "Outside of Reidsville" or "Online" to any choices within the above question, please describe why you shop outside of the city limits.
   
 
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