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2014
July
R
Reasons of failure of i-mate
Reasons of failure of i-mate
Reasons of failure (i-mate)
0%
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1. What is your gender?
Male
Female
2. What is your age?
16-20
21-29
30-39
40-45
Other
3. Which phone do you prefer to use?
Basic
Android
iPhone
Windows
4. What is the highest level of education you have achieved?
Less than high school degree
High school degree or equivalent (e.g. GED)
Some college but no degree
Associate degree (e.g. AA, AS)
Bachelor's degree (e.g. BA, AB, BS)
Master's degree (e.g. MA, MS, MBA)
Professional degree (e.g. MD, DDS, JD)
Doctorate degree (e.g. PhD)
5. Have you ever used an i-mate?
Yes
No
6. Your monthly income?
<50,000
<100,000
<150,000
Other
7. How often do you change your phone?
Weekly
Monthly
Quarterly
Annually
Other
8. Why do you think i-mate was not successful in the market?
It was bulky.
It was rugged (not for an average user).
It was expensive.
It had technical problems (specify if any)
9. What features do you usually use in your phone?
Basic (call, messages, e.t.c)
Camera
Games
Office work
Other
10. If i-mate is re-launched what features will you want to have in it?
HD screen
Fast processor and more storage capacity
OS supporting basic PC features
Can be docked to any screen
Operating System?
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